Comments on: What Social Business is Really All About

By: Des Walsh

Des Walsh — Sat, 16 Apr 2011 08:55:00 +0000

I’m glad you put culture before technology, Jacob. My sense is that many people working in this area as consultants find that the cultural change involved in companies (and government organisations and not for profits) becoming more social can be a major challenge. That’s at least in part because, while it may be true that “many of us feel less threatened…” there are and will be quite a few people, often in key positions of influence in organisations, who *do* feel threatened. That’s an even bigger challenge when they not only won’t acknowledge that they feel threatened, but don’t even recognise it themselves.I’m thinking one of the developments that the market will call for soon is for social media specialists to team up with people expert in change management, so as to be able to deliver better business outcomes, not just strategies.

By: Nick Stamoulis

Nick Stamoulis — Wed, 30 Mar 2011 15:22:00 +0000

Some businesses are hesitant to start blogs or use social media because they don’t want to give away all of their “secrets”. However, this is the wrong way to think these days. Those that aren’t willing to share and communicate will get left behind.

By: Frank Adams

Frank Adams — Tue, 29 Mar 2011 07:04:00 +0000

Social businesses are all about traffic, innovation, sales and improving services. Innovation because social media and other social businesses are focusing on customer experience nad customers are always into new things and innovative things. To innovate, I used advancedwebads’ unlimited banner impressions and clicks service for my marketing action plan.

By: Anonymous

Anonymous — Thu, 24 Mar 2011 10:36:00 +0000

I agree this.. Whatever it is like culture or technology we have to change to them.. Thanks for this..

By: Mark Bean

Mark Bean — Tue, 22 Mar 2011 16:45:00 +0000

Great article Jacob.
I wrote a post on corporate culture and #socbiz late last year and would love your feedback.
http://c7group.com/blog/2010/12/corporate-culture-is-key-to-social-business-success/
Keep up the great work.