Comments on: What do Retailers Know About Social Media?

By: Stylist

Stylist — Thu, 18 Jun 2009 05:05:28 +0000

Social Media has really helped our business

By: jacobmorgan

jacobmorgan — Fri, 21 Nov 2008 15:38:36 +0000

well hopefully it will do both!

thanks for the comment

By: Phashion

Phashion — Thu, 20 Nov 2008 17:38:32 +0000

There is still some speculation as to whether or not using social media will actually increase these back to school sales or increase overall brand awareness

By: jacobmorgan

jacobmorgan — Mon, 01 Sep 2008 14:55:08 +0000

hi dennis,

depends on what the goals are. i actually think the smaller business at better off with social media then the big guys. if i had a small town somewhere the first thing i would do is make sure that i could sell online. there are all sorts of things you can do if you are a small retailer, after all, in the online world it doesn't matter how big your actual store is. online, your store is as big as you want it to be.

a small online retailer can create a fashion blog, a flickr account with locals wearing the store clothes, can write guest posts on other fashion blogs, etc. there is a lot of potential for any company anywhere to get involved in social media. mashable, one of the largest social networking blogs, was started in a small town in scotland!

there isn't as much labor involved as one might think

By: Dennis McDonald

Dennis McDonald — Mon, 01 Sep 2008 13:57:19 +0000

Jacob, thanks for the post. My first question is, what about the little guys? Do you have to be a big retailer to use these tools? What if you are a single-store-owner in a place like Old Town Alexandria Virginia? Would it make sense for a local retailer to use such tools on his or her own? Or would it be necessary to bring in a PR or marketing firm to help? Seems to me that the division of labor you see at a large retailer would be just as much of a challenge for a small retailer.