Comments on: Your Personality is a Unique Selling Point, Use It http://www.jmorganmarketing.com/usepersonality-as-unique-selling-point/ Social Business Strategy and Enterprise 2.0 Tue, 16 Mar 2010 10:41:58 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Jacob Morgan http://www.jmorganmarketing.com/usepersonality-as-unique-selling-point/comment-page-1/#comment-1049 Jacob Morgan Sun, 12 Oct 2008 22:56:00 +0000 http://www.jmorganmarketing.com/?p=796#comment-1049 @susan why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with. thanks for reading and commenting susan! @susan
why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with.

thanks for reading and commenting susan!

]]> By: Susan Greene http://www.jmorganmarketing.com/usepersonality-as-unique-selling-point/comment-page-1/#comment-1045 Susan Greene Sun, 12 Oct 2008 15:03:43 +0000 http://www.jmorganmarketing.com/?p=796#comment-1045 Great post! I agree. You want your blog and your website website to reflect your personality. You want it to be friendly and likeable. Many people think that writing in "corporate-speak" is the only way to appear professional. The reality is that text written with big words and formal English is boring. Instead, try writing your blog and website like you are talking one-on-one to a friend. That's how you establish a connection with your readers and gain their trust. Great post! I agree. You want your blog and your website website to reflect your personality. You want it to be friendly and likeable. Many people think that writing in “corporate-speak” is the only way to appear professional. The reality is that text written with big words and formal English is boring.

Instead, try writing your blog and website like you are talking one-on-one to a friend. That’s how you establish a connection with your readers and gain their trust.

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