Comments on: Understanding Influence; the Chris Brogan Affect http://www.jmorganmarketing.com/understanding-influence-the-chris-brogan-affect/ Social Business Strategy and Enterprise 2.0 Sat, 20 Mar 2010 05:50:42 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: jacobmorgan http://www.jmorganmarketing.com/understanding-influence-the-chris-brogan-affect/comment-page-1/#comment-2650 jacobmorgan Mon, 28 Sep 2009 20:16:40 +0000 http://www.jmorganmarketing.com/?p=2988#comment-2650 Thanks Lewis,<br><br>Good store example. What's funny is that in the example with Stanley Milgram there was a saturation point so eventually just because you add more people doesn't mean the group as a whole becomes more effective. It's really an interesting space with some great research.<br><br>thanks for stopping by<br><br>Jacob Thanks Lewis,

Good store example. What's funny is that in the example with Stanley Milgram there was a saturation point so eventually just because you add more people doesn't mean the group as a whole becomes more effective. It's really an interesting space with some great research.

thanks for stopping by

Jacob

]]> By: jacobmorgan http://www.jmorganmarketing.com/understanding-influence-the-chris-brogan-affect/comment-page-1/#comment-2649 jacobmorgan Mon, 28 Sep 2009 20:14:12 +0000 http://www.jmorganmarketing.com/?p=2988#comment-2649 haha my grandfather would play little jokes like that on me. definitely agree, influence is not the same as reach. haha my grandfather would play little jokes like that on me. definitely agree, influence is not the same as reach.

]]> By: jacobmorgan http://www.jmorganmarketing.com/understanding-influence-the-chris-brogan-affect/comment-page-1/#comment-2648 jacobmorgan Mon, 28 Sep 2009 20:09:41 +0000 http://www.jmorganmarketing.com/?p=2988#comment-2648 Howdy Mike,<br><br>I think a person's influence is far smaller then their reach. So Chris may be able to influence a few folks but his reach can get out to to tens of thousands of other folks, those folks in turn use THEIR influence to get people to take some sort of desired action; it's a ripple affect. I'm sure some companies out there do go after several bloggers or "influencers" in a particular space, but I also think that many companies still believe that "he who has the most friends wins," and that's just not the case.<br><br>Thanks for stopping by Mike! Howdy Mike,

I think a person's influence is far smaller then their reach. So Chris may be able to influence a few folks but his reach can get out to to tens of thousands of other folks, those folks in turn use THEIR influence to get people to take some sort of desired action; it's a ripple affect. I'm sure some companies out there do go after several bloggers or “influencers” in a particular space, but I also think that many companies still believe that “he who has the most friends wins,” and that's just not the case.

Thanks for stopping by Mike!

]]> By: jacobmorgan http://www.jmorganmarketing.com/understanding-influence-the-chris-brogan-affect/comment-page-1/#comment-2647 jacobmorgan Mon, 28 Sep 2009 20:06:59 +0000 http://www.jmorganmarketing.com/?p=2988#comment-2647 Yep, I agree. If I were a bit more of a scientist I'd love to put an experiment together, hopefully someone else can do it :) Yep, I agree. If I were a bit more of a scientist I'd love to put an experiment together, hopefully someone else can do it :)

]]> By: sabrinaespinal http://www.jmorganmarketing.com/understanding-influence-the-chris-brogan-affect/comment-page-1/#comment-2646 sabrinaespinal Sun, 27 Sep 2009 23:54:48 +0000 http://www.jmorganmarketing.com/?p=2988#comment-2646 Couldn't almost anyone become a person of influence on Twitter as we all are probably a few degrees of separation? It would be very interesting to see a few "retweet" experiments and see how far they really reach. Very thought provoking and powerful...and maybe a little scary. Couldn't almost anyone become a person of influence on Twitter as we all are probably a few degrees of separation? It would be very interesting to see a few “retweet” experiments and see how far they really reach. Very thought provoking and powerful…and maybe a little scary.

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