Comments on: Two Examples of Companies Measuring Social Media ROI

By: Jacob Morgan

Jacob Morgan — Thu, 26 Nov 2009 06:34:35 +0000

I agree, more info would have been great

By: jakrose

jakrose — Thu, 26 Nov 2009 00:56:50 +0000

It sounds great and I am sure they saw great results, but without more info there is no context. I say empty because there are no details of cost.

How much time did they put into it? How much advertising money? How many staff resources were committed?

I doubt it is an extravagant cost, but we don't know without a few more details. If they made $1000 off of new Twitter customers and it cost them $2000 then it is not that great of an example. I know you said they have a positive ROI (yes dollars), but I am inclined to depend on the facts. They speak a little more clearly when trying to learn and improve and educate.

Not saying it is a bad example, I would just prefer to see behind the screen a little more before holding it up as a great example.

By: jacobmorgan

jacobmorgan — Thu, 19 Nov 2009 16:32:15 +0000

Hi Jason,

That's all the information that Naked Pizza shared. Either way I don't think it's an empty example as it still shows how the company was able to drive business from social media. More details would be great but unfortunately I haven't found any.

Thanks for the comment

By: jakrose

jakrose — Thu, 19 Nov 2009 10:33:58 +0000

A little more details on the Naked Pizza landmark day? Was it just a great day with lots of slow buildup and the billboard or was it a special promotion/discount? Kind of an empty example without a few more details.

By: jacobmorgan

jacobmorgan — Wed, 14 Oct 2009 23:05:02 +0000

hey steve,

thanks a lot for the comment glad you found the examples useful/helpful!