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    Twitter for Business 101

    The Value of Twitter

    Posted: November 29, 2008 • Filed under: Tools and Reviews

    If you're new here, you may want to subscribe to my RSS feed to get the latest posts, Thanks for visiting! If you want to link to me or this post please read how to link to me

    I was home for thanksgiving and got into a long discussion with parents about what exactly I do.  The SEO stuff actually made a bit more sense to them then the social media stuff.  My parents understood why it is important for companies to maintain an online presence but they really couldn’t understand the social media aspect of things, especially twitter.  My mom said twitter sounded like the biggest waste of time, this really got me thinking about twitter and why I think it is so valuable.  The next time someone asks you why they should join twitter (or tells you that twitter is a waste of time), send them a link to this post.

    As you know I am quite an active twitter user and I use twitter to build relationships with people.  However, I think the value goes beyond the platform itself and extends to the actual users on the platform.  If twitter was just a collection of random people who only shared what the ate for breakfast then the value would be greatly diminished.  Have you every considered and thought about the people that are actually a part of twitter?  We’re talking about folks like the CMO and CEO of Best Buy, the Chief Editor at Business Week, the CEO of Zappos, Tim O’Reilly (from O’Reilly Media), Rick Sanchez from CNN, various politicians etc.  Some of the smartest and most creative people in the world are on twitter and YOU can talk to them.  Let’s say you wanted to send a message the CMO of Best Buy (like I did a few weeks ago), what would you do?  Go to the company site, try to find the contact information, send an email, and then wait for a response in a few weeks (if you even get one at all)?  What if you wanted customer service support from a company such as Comcast?

    You can start a conversation with virtually anyone on twitter.  There is no other tool or platform out there that gives you the ability to connect with and interact with so many people, we’re talking about actual conversations here.  That to me is the true value of twitter.  The fact that I can send a message to a friend or the Chief Editor at Business Week is priceless, this is a new era of communication that people should really take advantage of.  If you are a marketing professional you can use twitter to search for jobs, if you are an author you can build up a reader base and connect with publishers/editors/distributors, if you are a retailer you can offer promotional items, if you are a fortune 100 company you can collect feedback from your users for product development; twitter is extremely versatile and multi-faceted.

    Twitter is to communication and relationship building like Cable/DSL is to the internet.  Remember those 56k modems you used to have or that “turbo” button on your computer that was supposed to speed things up?

    Is it time for a communication upgrade?

    Thanks for reading

    Thanks for Reading!

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    114 Total TweetBacks: (Tweet this post)
    • en: save an egg and crack a smile (: leave one if ya like or text 298-4894 07/03/09 02:50am
    • en: Do I watch The Warriors or Pootie Tang tonight? 07/03/09 02:50am
    • en: @monkeybadboy That's what the net's for! Go to craigslist or something. 07/03/09 02:50am
    • en: @LouGagliardi My country is England. Chruches in our country are now being converted into Muslim Mosques or community centres. 07/03/09 02:50am
    • en: @TrungleFever All Link to the Past, right? Or maybe Bolero of Fire? 07/03/09 02:50am
    • en: iPhone is useless on 2g or edge. Ugh. 07/03/09 02:50am
    • en: I have 24hrs today, and I wanna use it optimaly. Now I realize that everytime is a precious gift that we can take or waste it. 07/03/09 02:50am
    • en: Don't matter how healthy you or I is. We both gonna die. That's just the way it is. 07/03/09 02:50am
    • en: who wants to be on Empire superclub's guestlist just message or sms me your full name 07/03/09 02:50am
    • en: @nessalie again not as bad as cocain or pornography. 07/03/09 02:50am
    • en: Would you rather read a good translation in a language you know well or a mediocre translation in your native language? bit.ly/JdaNZ 07/03/09 02:50am
    • en: Practically has turned into actual tears. Not sure if lying down makes it better or worse. Either way, scared to move at all. 07/03/09 02:50am
    • en: @TheFatBoys The FatCave is where we film FatBoys TV www.FatBoysTV.com. Same Time - Same FatCave Station! 11:00 Eastern. B there or B square 07/03/09 02:50am
    • en: I know i keep complaining..but IT HURTS!Poor hand...i cant go swimming or boogey boarding until it heals :[ AND ohio is here!how unfair! 07/03/09 02:50am
    • en: @Ambotus go to i think its twitterworth or something 07/03/09 02:50am
    • en: @De_La still strying to figure that out. "we have free schlitz then $1.25 PBR, Hamms or High Life" says the server 07/03/09 02:50am
    • en: Cant sleep : / was listenin to some Alkaline Trio...but it didnt work out, i feel i need to write...or draw that dang picture for gemma :/ 07/03/09 02:50am
    • en: Quick poll: Who will lead the Rockets in total points (note not PPG) next year? Is it out of the question to say Battier or Brooks? 07/03/09 02:50am
    • en: "is that a pencil or are you just excited to see me?" "it's a pencil." roflll. 07/03/09 02:50am
    • en: or people who haven't read my updates please don't tell anyone from school 07/03/09 02:50am
    • en: Put our minivan on craigslist at 8PM. Sold it by 9:45PM. Hello, is that crazy or what? 07/03/09 02:50am
    • en: k so its almost 11 p.m.....my step dad has not been seen since lunch...not sure if i should go to bed or report a missing person...wtf man? 07/03/09 02:50am
    • en: "I hope you're playing some sort of 80's video game. Or else we can't be friends," @NapeAValley. 07/03/09 02:50am
    • en: @sid_the_cupcake well supposedly he left 2day so idk.... and im NOT calling his house thn ill have 2 talk 2 his mom or dad 07/03/09 02:50am
    • en: In my neighborhood, it really is a question of gunshot? or firework? 07/03/09 02:50am
    • en: @daniellef289 you're right... but those things probably gave a black eye or two on the set. stretching is the ONLY part of the game! haha 07/03/09 02:50am
    • en: If you are considering going into business or are in business, do you have a business plan and are you following it? 07/02/09 05:24pm
    • en: @JMWB with permission or stalking? 07/02/09 05:24pm
    • en: Why is it so hard to throw, give away or sell things that are old and obselete. I mean my house is full of old crap i cant sell anything. 07/02/09 05:24pm
    • en: Packing boxes has commenced. July = pack up everything. August = move boxes to storage and/or new house. Here's hoping it's the latter! 07/02/09 05:24pm
    • en: @DavidArchie drink water and do your vocal and breathing exercises. haha. so it won't get strained whe you sing for an hour or so. :) 07/02/09 05:24pm
    • en: @ReaganGomez hahaha wow I woke up to the same thing...like the "Master Prophet" or somebody was preaching and it od scared me when I woke up 07/02/09 05:24pm
    • en: @FireflyVodka how about the FireFly sweet sweet? Or maybe this and other fan creations that need names can be a new party pack contest 07/02/09 05:24pm
    • en: Would ur employer pay double the payroll salary to keep u. Or would it be good business to hire someone to do ur job? Just sayin @Tariza 07/02/09 05:24pm
    • en: @BBCTravelAlert aren't some buses, like the dreadful 25, meant to have air-con? Or was that some elaborate dream I had? Lol 07/02/09 05:24pm
    • en: @fred_ward Lol I didn't know you were a bigwardrobe fella. I will watch out for dodgy band tees. That, or bring them back in style. 07/02/09 05:24pm
    • en: @Steve_Morrissey The process is the product and the product is the process or the next generation will not have the Scriptures! 07/02/09 05:24pm
    • en: When ground beef is on sale, buy in bulk! Brown all the beef, seperate it into 1 lb. or .5 lb bags and freeze. Easy for tacos, Stir frys,etc 07/02/09 05:24pm
    • en: @VernaeWilliams I am so glad to know you have a character. Lots of my younger friends have hip, knew or other body parts replaced. 07/02/09 05:24pm
    • en: @Squiggleh Anything specific or in general? Loved the E3 video. Been watching the site for a while. I am very interested.... 07/02/09 05:24pm
    • en: @whataboutme57 dominic!!!!!!! you shouldnt be getting 4 hours of sleep! your a growing boy! you need 9 or more! sheesh you crazy boy! haha. 07/02/09 05:24pm
    • de: Juhu Naruto läuft wieder (=, kP warum bin jetz aba bei folge 85 or so! und danach gehtz weiter mit shippuden... 07/02/09 05:24pm
    • en: @markhoppus I got (or had) a day of sitting at my dining table, playing sims3 and looking after my boy..cuz i got a bad ankle :(:( 07/02/09 05:24pm
    • en: @DonnieWahlberg What's with you? You drink alot of redbull or something? No one can be as cheerful as you without sleep. 07/02/09 05:24pm
    • en: I hate ppL who request me and they headlin say I love wifey . Or loyal to simone . Wtf kill yaself pronto 07/02/09 05:24pm
    • en: m so gna dwnload the "nw or nva"sng again 07/02/09 05:24pm
    • en: @eaton Maybe it needs to use the same tricks emfield does to display video players or thumbnails in views formatters... ? 07/02/09 05:24pm
    • en: @emaphotography there IS a print version... i plan on snagging one or two (or 5) this weekend :) hey i told him who the photog was :-( 07/02/09 05:24pm
    • en: @ winteriscoming...silly, no one actually lives in Idaho...it doesn't really exist; like unicorns or leprechauns 07/02/09 05:24pm
    • en: @eaystar You are awesome. I am sure there will be many, many more opportunities for you at Hilmar or elswhere. No te preocupes, se feliz! 07/02/09 05:24pm
    • en: @xdeebx gosh that novel has some 6 or 7 years... They do it for a long time and the story is always the same XD 07/02/09 05:24pm
    • en: @kvanderburgh I could probably give you some tips, or at least refer you to some very knowledgeable people. 07/02/09 05:24pm
    • en: @KevinHart4real ima need either to b special guest aka VIP or a special shout out! I luv ya 4'5" azz... LOL 07/02/09 05:24pm
    • en: Is your sand pail half empty or half full? 07/02/09 05:24pm
    • en: @tiffchow I think more confusing. Is it "Fuck Yeah Asia Go Bagels" or "Fuck Yea Has Iago Bagels"? 07/02/09 05:24pm
    • en: @ lawyerchick, lmbo re: gas face. Haven't used or heard that term in a very long time : ) 07/02/09 05:24pm
    • en: im not aloud to go on my computer or use my phone for a week. 07/02/09 05:24pm
    • en: Fully belly, getting sleepy. Skipping the lecture series for a glass of wine or two up the street. 07/02/09 05:24pm
    • en: Played Halo this morning. either puts me I'm a terrible mood, or a joyful 1. I'm in a joyful mood now. Which means I was kicking ass, js =P 07/02/09 05:24pm
    • en: @atheistcrow .."rather than" is your choice of words not mine. Prayer changes things whether YOU believe it or not, is trivial. 07/02/09 05:24pm
    • en: @SkinFaceMcGee Watch it when you get home...before or after the Tuaca. (doesn't matter;) Oh! And I saw that stuff @ the store yesterday! ha! 07/02/09 05:24pm
    • en: O M G is that a new Usher song or just a remix?!..... It gave me gooooose bumps... Sick! 07/02/09 05:24pm
    • en: Endless construction on NJ roads that never seems to construct or fix anything. All it does is cause horrid traffic! 07/02/09 05:24pm
    • en: @HillyP do you want to increase my chances of getting run over by a horse, or do you just really like calf roping & steer wrestling??? 07/02/09 05:24pm
    • : Great to hear. I'm sure you could get an ear or two in the Boston press when you come back to talk about it. 07/02/09 05:24pm
    • en: @BSIMPLYSTUNNING I' m mad at her! I want ppl to stop puttin random lovers names on their bodies! Wait till u get married or somethin! 07/02/09 05:24pm
    • en: Back from lunch. I hate the last stretch before a vacay or long weekend. It always draaaaaags.... 07/02/09 05:24pm
    • en: Well I ordered the new Canon T1i or 500D. Played with it at Costco last weekend. Hopefully will get in tomorrow before the fireworks start 07/02/09 05:24pm
    • en: Can't you people all go on vacation or something and stop emailing me?!? Damn, I'd like to wind down over here! 07/02/09 05:24pm
    • en: !@Twilightfreek don't be scared to google that, it isn't like Mr Purple or Ms Candy Lapin Fantastico 07/02/09 05:24pm
    • en: I'm off to see if there is any seat left at the Korenmarkt :-) I need a beer!! or two, three, four, five... ;-) 07/02/09 05:24pm
    • en: here I am on Twitter, tweeting to tweeps in my twibe ~ is it just me? or is anyone else starting to feel like Elmer Fudd? 07/02/09 05:24pm
    • en: Join me LIVE on my SPECIAL GUEST KIDDRICC AKA MILLION DOLLAR KID show on #BlogTalkRadio at http://tobtr.com/s/593857 or call (347) 237-5125 07/02/09 05:24pm
    • en: why do ppl who are involved or married think single people are unhappy being single? smh 07/02/09 05:24pm
    • en: okay this is how life goes: everyone is normal, i get told to die, i get upset, ppl either do worse or try and help. then everyone hates me. 07/02/09 05:24pm
    • en: or maybe you'll hate it, it's not for me to say. 07/02/09 05:24pm
    • en: @jasonmitchener Great that he wants to hear from the source and not just think he knows what persons of challenge need or want. 07/02/09 05:24pm
    • en: @kerrinrussell Agreed -- or do a real-time stream into a server on the ground. 07/02/09 05:24pm
    • en: @samblackledge Twitter divisive for reporters. It is either a massive ball-ache or divine gift of news gathering enhancement. 07/02/09 05:24pm
    • en: I find out today or tomorrow. Wish me luck. 07/02/09 05:24pm
    • en: @Birdman164 is that a dog or a rat? 07/02/09 05:24pm
    • en: Technologic. Busta Rhymes used a line or two in one of his songs. I think it was 'Touch It' ? idk 07/02/09 05:23pm
    • en: I can never remember if I'm supposed to leave out the "I" or the "E" when looking for Flickr or is it Flcker. 07/02/09 05:23pm
    • en: @geeksdreamgirl Generally I play The Sims or try to remind myself that taking ANY action, no matter how small, is better than NO action :p 07/02/09 05:23pm
    • en: I was thinking "Bernie Maddoff Madoff with our talent" or Sham Wow killed Billy Mays. 07/02/09 05:23pm
    • en: Shopping for new cellphone. Blackberry or Palm? 07/02/09 05:23pm
    • en: What to wear tonight.. Help Please.. share ur ideas.. No COONERY or FOOLERY please 07/02/09 05:23pm
    • en: Win a free sustainable water bottle by including VeeV in your weekend; the best tweet or comment about VeeV before July 7 will get the prize 07/02/09 05:23pm
    • en: What will this day bring me? More tears? or maybe a smile or two? 07/02/09 05:23pm
    • en: Better definition for "evil": anyone or anything that is harmful in influence and cruel or hurtful in effect. #Religion #Sin #Satan #Devil) 07/02/09 05:23pm
    • en: So which one do you prefer? The dumbass-trash-talking-liar Bush, or the slick-lies-outta-both-sides-of-his-mouth Obama? I kinda like Bush. 07/02/09 05:23pm
    • en: @MrsSmithSC Crazy indeed. They may have him protected by a case or roped off, but I'm sure some fan will find a way to get close. 07/02/09 05:23pm
    • en: @kash_ent Twit Family Need ur opinion HOT or NOT? "Lisa's Man" by @jonicruz www.tinyurl.com/nv3ooh Please Tweet Comments thnx 07/02/09 05:23pm
    • en: Is my phone broken or is it National Ignore Erin Day? 07/02/09 05:23pm
    • en: @bjam331 didn't I just ask you about matewan? Or did I delete that? I typed it, but of crse I saw it! Whatevs...McCoys r where it's at. 07/02/09 05:23pm
    • en: @markhoppus Nah. It took me, like, 4 or 5. Maybe 6. It's like a freaking lifetime, man ;) 07/02/09 05:23pm
    • en: @jaxiplush N naw, I Like bein diffrent! N it alwayz makez sense, xcept fuckin twypoz. So Read Harder or UNfollow!! 07/02/09 05:23pm
    • en: Is she a Old friend wit Old memories. Or Old friend wit new possibilities? 07/02/09 05:23pm
    • en: So the new rac machines have their personal tv's on them and u can plug n ur ipod and watch movies or listen to music http://mypict.me/793b 07/02/09 05:23pm
    • en: word of the day: Gloat: to feel or express smug self-satisfaction about something such as...oh i dunno having today be friday for them. 07/02/09 05:23pm
    • en: @PublishingGuru will not be giving any details or information until the book nears completion 07/02/09 05:23pm
    • en: RT @KingKtD28: RT @OnDeckLou: Artest to Cleveland= championship!! Is that supposed to happen or what? Yep him and lebron workn on it 07/02/09 05:23pm
    • en: is it me or is it hot? 07/02/09 05:23pm
    • en: what is "ok, your right" doing exactly... and is Nuvo koolaid or gatordade? it's lookin like a sports drink bottle. 07/02/09 05:23pm
    • en: @LAIreland Mr. Ireland how many years would TOR or POR offer Ariza? 07/02/09 05:23pm
    • en: RT @paradoxicallove Hilarry duff in GG season 3! so is she playing the good or bad girl..? you know you love me. xoxo gg 07/02/09 05:23pm
    • en: Attacks from OEA and ONU to the little Honduras, but don't say anything about Iran, Korea or Venezuela..? You're very right and braves! 07/02/09 05:23pm
    • en: @KGBBoris Are you on Moscow time or something? It's not even noon here! 07/02/09 05:23pm
    • en: #wimbledon Why is ESPN trying to make "wimby" happen? Not to be confused with the Mayor of Springfield Quimby or Popeye's bud Wimpy. 07/02/09 05:23pm
    • en: Continue watcing the third film. Rescue Dawn. Gosh,,I must be some kinda tract team or something!! Hahahah http://myloc.me/794t 07/02/09 05:23pm
    • en: almost finish peacock obi pouch. I'll finish this up this afternoon and list tonight or tomorrow :-) http://flic.kr/p/6BosSw 07/02/09 05:23pm
    • en: Follow @TropicalWaves for great hair tips daily and any questions u hve about styles or anything else about the hair on your head! 07/02/09 05:23pm
    • en: @golf "SUMMER GOLF" Sanctuary Cap Cana Golf & Spa April 30, 2009 – October 31, 2009 1 Green Fee: US$150 3 or 5 Round Package:US$ 3 07/02/09 05:23pm
    • en: Can anyone suggest a B&B in Monterey or SanFran for belated honeymoon? 07/02/09 05:23pm
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