Targeted Advertising Works
With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently, I received an e-mail from ProFlowers advertising their wonderful flower bouquets. There was something different about this advertisement though; the e-mail appeared to have been addressed directly to me, my girlfriend’s name was mentioned, and the letter was signed by the CEO. Now that is targeted advertising, and guess what, it works.
Here is what the e-mail looked like:
Notice how the “send to” information is already filled out for me at the bottom of the page. If I act “now” I get an extra 25% off everything they sell, and I can contact them anytime, any day to place my order.
ProFlowers gets it.
Did you enjoy the post?please subscribe to my RSS feed!
Add New Comment
Viewing 3 Comments
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
I agree that certainly would become a problem (on 2 counts). I'm curious to find out if ProFlowers has received any negative feedback for this type of advertising.
Add New Comment