Looking to make the next numa numa video? Want to be the next star wars kid? Well you may be in luck. Check out the school foe viral videos located in encino, they can teach all of you how to make your videos viral.
I thought this video was quite entertaining and wanted to share with all of you. It’s clever how folks made a viral video about other viral videos. I do think the issue does address a pretty important point though, and that is that there is no secret sauce or special formula that you can use to make a video viral. I mean do you really think the star wards kid or numa numa kid new that their videos were going to get millions of views? Of course not.
I wrote about Involver not too long ago and today they announced the status of one of their campaigns with Serena Software. First, pop quiz.What is the average click through rate for a Facebook marketing campaign? The average click through rate for a Facebook marketing campaign is around .04% … not to great. So picture this, you are a marketer trying to reach your audience on Facebook and you see that the average click through rate is around 0.4%You wish that there were a way you could really improve that click through rate, even if you could double, triple, or quadruple that 0.4% number you would be in better shape.What if you could improve that click through rate 10 fold?
The results from the Serena Software marketing campaign with Involver showed a click through rate of 0.7% that’s over 10X the click through rate that most marketing campaigns receive on Facebook.Now you tell me, would you use the Involver platform?
This is what Serena Software had to say:
“With the recent launch of business mashups and our SaaS delivery capability Serena Software has significantly increased the available market for our products. For this reason, we are constantly on the lookout for new and innovative ways to reach our customer base,” says Michael Parker, Senior Director, Global Marketing, at Serena Software.
According to Rahim Fazal, co-founder and CEO of Involver:
“Involver makes interactive video marketing accessible to companies who may not have long lead times or big budgets.”
Personally, I would say Involver does more.Involver offers the most valuable thing that a company can desire, a relationship with users and customers built on brand interaction.Think about that for a moment.The entire process of marketing is based upon relationships and interactions with users whether it’s through facebook, youtube, or any other channel.The point is you have to be able to build relationships with your users and you have to be able to interact with them.
If you are using Facebook as your marketing platform then the best way to build these relationships and foster interactions, is through Involver.
Involver is a fairly new company based in San Francisco that has created a platform for video marketing and distribution. Sure, I know what you’re thinking “haven’t you heard of youtube?” Well yes, but although youtube videos receive a lot of views, they does not focus on conversion, the Involver videos do. Involver is doing [...]
Jacob Morgan is the Principal of Chess Media Group, a social business consultancy. Jacob works with clients on developing internal (Enterprise 2.0) and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business. If you enjoy traveling be sure to check out Jacob's travel blog.
TwittFaced: Your Toolkit for Understanding and Maximizing Social Media
Twittfaced is a social media 101 book for businesses and individuals. The book looks at various tools and platforms and explains what they are and how they can be used to grow your business. The book also covers strategies and ideas on how to manage a social media presence and how to identify objectives and metrics to achieve results. Chris Brogan, Brian Solis, and Olivier Blanchard are also contributors to the book.
