Posts Tagged ‘social media strategy’

Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!

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January 15th, 2010

Myself and Olivier Blanchard are in the running to present at the Enterprise 2.0 Conference in Boston.  Our topic is Enterprise Social Media:  Best Practices in Development, Deployment and Integration.  The two of us are going to work on making this a killer session for enterprise organizations looking to get involved in the social media space.  However, we’re going to need your help in getting this session pushed through as it works on a voting system.  If you think this session is a valuable topic then PLEASE visit our panel, sign up (it takes 30 seconds) and vote for us.  As the title says we are going to focus on best practices across three key areas:

Enterprise social media development

Companies looking to get involved in social media need to start somewhere.  In this section we’re going to cover how companies need to look at developing their social media strategies while tying those strategies back to ROI or impact metrics.  This is going to cover everything from identifying how social media can support existing company initiatives to how new social media initiatives can be created to drive business objectives and impact the bottom line.

Enterprise social media deployment

Once the strategies are development the next steps is actually rolling them out.  This section is going to cover everything from how companies need to structure their teams to setting timelines and expectations for a full scale social media roll out.  This is an important topic because killer strategies are only as effective as their ability to be executed.

Enterprise social media integration

Once strategies are developed and deployed the next step is actually integrating social media into the organization.  Large companies have multiple departments across various geographic locations which can oftentimes be an obstacle.  One of the big challenges comes into play when trying to integrate social media across an entire company so that it is a PART of the way the company does business and not some external add-on.  In this section we’re going to address how enterprise companies can really start to integrate social media into existing (or new) business functions and processes.

Myself and Olivier are putting a lot of time and effort into making this a valuable session for Enterprise (and smaller) organizations.  Please take 30 seconds to register and vote for our session, it would be much appreciated!

TAGS: best practices, enterprise 2.0 boston, olivier blanchard, social media, social media deployment, social media development, social media integration, social media strategy

The Social Business Process

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November 20th, 2009

Over at Chess Media Group we’ve brainstorming steps that companies and consultancies need to take together in order to really be able to create a social business.  We’ve developed what we consider to be a pretty solid social business process that is broken down into three key areas: strategy, creativity, and results.  The steps we have outline are obviously not set in stone but they should serve as a good foundation or framework for most organizations.  Here is what we developed:

social business process

I’ve broken down all of the ten steps into high level bullet points to make them easy to understand.  Of course this process is adaptable and will most likely continue to change as we move forward with more companies adopting social business tools and strategies.  For now, this should serve as a basic foundation or framework for companies that want to get involved in social business by working with Chess Media Group.

Strategy

Organization discovery

  • Review and analyze marketing business plan (when needed)
  • Interview employees to understand perceived risks, challenges, and opportunities
  • Analyze existing social media presence and activity
  • Understand how business functions and operates internally and externally

Audit and analyze existing data and analytics

  • Look at what analytics tools are currently being used and analyze what we need and want to collect.
  • Examine business intelligence data and customer information

Define financial (ROI) and non-financial (impact) business objectives and metrics

  • Define objectives that are going to impact the bottom line and what metrics are going to be used to determine success
  • Define objectives that are not going to impact the bottom line (but that will impact the business) and what metrics are going to be used to determine success.

Creativity

Identify business and technology barriers and opportunities

  • Identify business and technology barriers that keep the company from moving forward with social business strategy implementation
  • Identify social business opportunities from a corporate business and technology standpoint

Develop business and technology solutions

  • Develop business and technology solutions to capture opportunities and overcome barriers

Map and integrate solutions into business functions

  • Integrate various social business strategies into various business functions and departments such as marketing, PR, and customer service
  • Develop customized approach and process for each department that enables them to work together

Results

Monitor process and analyze new data

  • Examine implementation process to make sure everything is going smoothly on business and technology side
  • Look at new data collected from internal business units and external facing initiatives and conversations

Calculate ROI and impact

  • Compare new data to old data collected at beginning of process
  • No time line attached to process so we look at ROI and impact on a quarterly basis but you should start seeing things move in the right direction

Insight delivery

  • Comprehensive report analyzing and reviewing all work done up to this point
  • Explores future ideas and strategies and provides guidance and recommendations

Adapt and revise

  • Adapt work that has been done and try to improve
  • Integrate new tools, strategies, ideas, and software solutions

So there you have you, our full social business process broken down and explained.  Would love to hear your ideas and comments.

TAGS: chess media group, e2.0, Enterprise 2.0, social business process, social business strategy, social media strategy

There’s More to Social Business Than Twitter and Facebook

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November 6th, 2009

Call it Enterprise 2.0 or social business, the semantics don’t really matter here.  The point is that we are seeing a shift in how organizations are functioning internally and how they are interacting with their consumers (externally).  We’re going to get into this in much greater detail in upcoming posts but for now let’s start [...]

TAGS: Enterprise 2.0, social business strategy, social business tools, social media strategy, social media tools

Focus on Strategies Before Campaigns (Video)

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October 1st, 2009

Video embedded below so if you’re reading in RSS you may have to click to my site to see it.
I promised myself that I’d be doing more videos so it’s time I stick to my promise!
In the video I talk about the importance of focusing on social media strategies before campaigns.  Companies looking for short [...]

TAGS: companies using social media, social media campaign, social media strategy, strategy before campaign

Setting the Record Straight on Social Media Time and Expectations

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July 26th, 2009

Tell me if you’ve heard one of the following phrases before:

social media is free
you only need to spend 30 minutes a day on social media
social media doesn’t take that long
just create a blog and a twitter account and start talking to people
etc

I’m sorry to say that all of the above is 100% bullshit.
Let’s be real [...]

TAGS: social media expectations, social media strategy, social media time phrame

The Difference Between a Social Media Strategy and a Social Media Campaign

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July 21st, 2009

When someone talks about a social media strategy or a social media campaign; what are they talking about?  Are they the same thing?  Hopefully you said no.  The two are definitely not the same thing.  The terms social media campaign and social media strategy have been used interchangeably quite a bit so I wanted to [...]

TAGS: difference between social media strategy and social media campaign, social media campaign, social media strategy


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