Posts Tagged ‘social media roi’

My Presentation on Social Media ROI

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November 19th, 2009

If you missed my keynote presentation on social media ROI from this afternoon during social media tools week, I put it up on slideshare.  It’s also embedded below:

Social Media ROI Presentation

TAGS: social business process, social media academy, social media presentation, social media roi, social media tools week

Doing a Keynote on Social Media ROI for Tools Week

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November 17th, 2009

20learn-600

From November 16-21st the folks over at the social media academy are hosting an online conference called “tools week.”  The conference is bringing together folks from various aspects of the social media space to address things such as best practices, strategies, and measurement.  The entire event takes place online so you have no excuse not to join!  Speakers include folks such as:

  • Bob Thompson of Customer Think
  • Frank Eliason from Comcast
  • Connie Bensen from Techrigy
  • Margaret Francis from Scout Labs
  • and many more

On Wednesday November 18th I’m going to be delivering the keynote on social media ROI.  I’m going to approach this from multiple angles and hope to shed some more much needed light on this topic.  I have 30 minutes which isn’t nearly enough time to cover the ROI topic but I’m hoping I will be able to provide attendees with a lot of valuable information.

Here are some of the topics I am hoping to cover:

  • defining ROI and impact
  • types of ROI and impact
  • understanding the ROI number
  • building an ROI foundation
  • short term vs long term strategy
  • business challenges
  • technology challenges
  • requirements from enterprise companies

If you would like to find out more about the event or register then please visit the social media tools week website.

Hope to see you there!

TAGS: social media academy, social media roi, social media tools week

Join Me Tomorrow on Hashtag Social Media to Talk About ROI

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November 9th, 2009

Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media space.  Previous hosts of the event include Brian Solis, Jason Falls, Aaron Strout, and Scott Monty; so I’m really thrilled to be a part of this.  The folks over at Hashtag wrote this blog post [...]

TAGS: hashtag social media, social media accountability, social media for business, social media roi

The Technology Problems With Social Media ROI

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November 2nd, 2009

A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI.  Today I want to address some of the technology challenges.  Keep in mind that I’m not a very technical person so if you have something you want to add or contribute to the post please [...]

TAGS: social media roi, social media technology, technology problems with social media roi

Article for MediaPost: Is Social Media Justified Without ROI?

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October 30th, 2009

I had the opportunity to write an article for MediaPost yesterday titled: “Is the Promise of Social Media Enough? What About ROI?“ The premise for the article is that social media is clearly changing how businesses can do business, but is this promise of change enough for companies to really adopt social technologies?  Should [...]

TAGS: Media, MediaPost, Post, social media roi

Building Better Businesses by Tearing Them Down First

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October 24th, 2009

(image from Shutterstock)
When you really start to think about social media and start to listen in to what “consultants” are telling their clients to do you’ll notice a pattern.  The pattern is that most companies are told they need to go on Facebook, Twitter, Linkedin, Youtube, and that they need a blog.  Then, they are [...]

TAGS: building better businesses, social media measurement, social media roi, tearing down businesses


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