Posts Tagged ‘social media accountability’

Join Me Tomorrow on Hashtag Social Media to Talk About ROI

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November 9th, 2009

roi

Tomorrow I’m hosting the Hashtag Social Media conversation and it’s going to be all about ROI in the social media space.  Previous hosts of the event include Brian Solis, Jason Falls, Aaron Strout, and Scott Monty; so I’m really thrilled to be a part of this.  The folks over at Hashtag wrote this blog post to go over what we’re going to be talking about during our ROI chat but the 3 key points we’re going to address are:

  1. Whether Impact or ROI, what “Investments” could be measured to prove out value in Social Media?
  2. How can you prove value from Impact or ROI to executives to continue or try Social Media?
  3. What are some examples of businesses attaining true ROI from Social Media?

Plan on joining in this discussion Tuesday 11/10 at noon EST (9am PST).  To join either follow #sm33 on Twitter or follow the LIVE site.

TAGS: hashtag social media, social media accountability, social media for business, social media roi

You Have Social Media ROI, Now What?

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October 16th, 2009

stairway to heaven

(image from Shutterstock)

The conversations around social media ROI are getting more and more attention; which is great.  I’m hoping this will be one of the top issues on everyone’s social media agenda for 2010 and beyond; I’m also hoping that all of these people are going to come to me as clients…but that’s another story.

We need to remember something about social media ROI.  Calculating ROI is great and dandy but it’s only a partial solution for a business that is looking to impact the bottom line.  Once you calculate your ROI you want to be able to increase it; or save more money.  This is where other elements of strategy and testing come into play.  We’ve been spending a lot of time focusing on the importance of social media ROI but let’s remember that the only reason ROI is important is because we want to maximize it.  Without context ROI is just a meaningless number and focusing solely on achieving a number without understanding how to impact it is useless.  There is no point in chasing a number unless you understand how to impact that number.

The context behind ROI is what will really tell you what investments are working and which one’s aren’t.  It will also give you insight into where you should be shifting or taking away your marketing dollars. So again, an ROI number is something but an ROI number with context is everything.

TAGS: social media accountability, social media roi, what to do with roi

What it Takes to Get Somewhere

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October 14th, 2009

I go to the gym everyday (yes that’s right) but when I go I have a few options to get there.  I can walk, take a bus, flag down a cab, take a zip car, etc.  I always choose walking (around a mile) because that’s what works for me.  If I want to go to [...]

TAGS: social media accountability, social media expectations, social media roi, what it takes to get somewhere

Collection of Posts on Social Media ROI

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September 19th, 2009

(yes, that’s a lot of beer)
I’ve written a lot about social media ROI lately so I decided to put together a list of some of my ROI articles in one place so that people can reference them if they need to.
The Gap and AKQA say:  “ROI, What ROI!?”
Talking about the failure of The Gap and [...]

TAGS: collection of roi posts, social media accountability, social media roi

The Gap and AKQA say: “ROI, What ROI!?”

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September 17th, 2009

Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget.  Today I want to talk about the Gap.  The Gap has usually been pretty active in creating television campaigns but is turning largely to social media and traditional marketing vehicles such as outdoor ads and [...]

TAGS: AKQA, benchmarks, Gap, metrics, social media accountability, social media roi, the gap social media