Posts Tagged ‘social business consulting’

Introducing Chess Media Group!

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October 28th, 2009

chess media group logo

I’ve been talking about Chess Media Group a little bit over the past few weeks and some of you may have noticed that CMG is now included in my Linkedin and Twitter bio.  Well, I wanted to take this opportunity to finally and officially announce the launch of Chess Media Group!  Chess Media Group is a social business consultancy that was created to help companies understand the ROI and impact from their marketing investments.  We look at ourselves as a business consultancy that understands the social media space.  We work with clients on developing social business strategies that are clearly tied back to measurable business objects.  I won’t get into the details here but I will say that we are focusing on 4 key areas in the social business space (for now):

  • Strategic consulting and planning
  • Accountability consulting
  • Reputation Management and Monitoring
  • Education and training

I formed Chess Media Group with Connie Chan (my previous partner at another consultancy) over a month ago and so far things have been great.  We’ve hired our first associate which many of you may know, Sonny Gill and we’ve also recruited a stats/data/analytics wiz (who is going to remain anonymous at this point).  In addition we are also working on two very exciting partnerships which we will be announcing in the coming weeks.

We still have a few small things to edit on the site and some more content to put up; but for the most part it’s done.  We’ve been working on the site for over a month now but we’re finally ready to make it public to the world.  The site was designed and developed by our friends over at BlueSailCreative. In fact, I’m going to have this website redesigned as well and Blue Sail is going to handle that.

It’s been pretty tough not having a website, and in fact we just received our business cards as well.  I’ve had several companies that were very interested in working with us ask for a website URL or a PPT that I can send over.  Well, we’re working on the PPT now but hey, at least we have our website up and running!  We wanted to keep things simple yet be able to clearly showcase who we are and what we do.  I think we have succeeded.

Please take a look at the website and let me know what you think.  There’s a post on the Chess Media Group website introducing the company, you can leave a comment directly on there (or here).

We also created a Facebook Fan page and would love it if you became our fan!

TAGS: chess media group, connie chan, jacob morgan, social business consulting, social media consulting, sonny gill

Social Media or Social Business?

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October 7th, 2009

making choices between watermelons

(image from Shutterstock)

I’ve been going over the differences between the terms “social media,” and “social business” as I’m working on developing a new company site for Chess Media Group (which will launch soon).  My business partner Connie and I kept going back and forth debating on if we should call ourselves a “social media consultancy,” or a “social business consultancy.”  Connie actually brought this up and after thinking about it we decided that we are going to call ourselves a “social business consultancy.”  I’m not one for picking apart things based on semantics but in this case I really think it makes sense.  See, the whole goal of Chess Media Group is to focus on the business side of social media; we really want companies to see the business value of their social media efforts.  So why go with social business as opposed to social media?  Well there are a few reasons for this.

First of all, something to consider is that I rank pretty high on search engines for the terms such as “social media consultant,” “social media consulting,” and “social media consultancy” (on page 1).  As a result when people find me in search engines I can then refer them to the company site.  It’s a strategic decision to not target and brand the company for something that I am trying to own personally.  More importantly however…

What we refer to as “social media” has become much more than any type of media; when you think about everything that social media can be used for it’s apparent that it’s actually a shift in business that affects a company on many different levels.  “Media” in and of itself is usually designated for things such as print, tv, radio, and outdoor ads; social media is much more.  Social media can be used for:

  • internal collaboration
  • product development
  • sales
  • marketing
  • customer service
  • PR

It’s not just another channel to get a point across, it’s a new way to build and grow a business.  As a result, instead of calling ourselves a “social media consultancy” which implies we use “social media” as a channel to reach out to people; we went for “social business consultancy” which implies that we not only spend time on understanding a clients business while trying to affect business objectives,  but that we also use social media as a way to change how a business operates and interacts with each other and with the outside world.  Chess Media Group is not a social media consultancy; it’s a business consultancy that understands social media.

What do you think?  Social media or social business?

TAGS: Social Business, social business consulting, social media, social media consulting