The Groundswell is available on Amazon.com starting April 21st
For those of you in social media eager to get your hands on plenty of real world examples and case studies, “Groundswell” is definitely going to tickle your pallet. I just finished reading the book and must say that it was a fantastic. Charlene and Josh clearly demonstrate their expertise as both analysts and authors. The data is sound and plentiful and the writing style is engaging and interesting. What more could you ask for?
The book lays out some valuable strategies for getting involved in social media and discusses many of the successes and the pitfalls that a company can go through. What I really like about this book, is that it really portrays social media as what it is…damn hard work. So many companies are under the impression that social media is as simple as creating a blog, this book will serve as a great wake up call. Creating a successful social media strategy is probably one of the most difficult (fun and rewarding) things your company will do.
If you are company executive or just some guy looking to get involved in social media, this book is really going to open your eyes. In fact this book should be required reading for any company seeking to dive into the social media pool…seriously.
