Posts Tagged ‘most visibile companies’

Is the Reputation of Corporate America “Poor?” Yes!

June 25th, 2008

reputation of corporate americaEvery year Harris Interactive conducts a survey of some of the most visible U.S. companies and publishes the survey for the world to see. One of the most interesting findings (and the title of the post) is that the overall reputation of corporate America is going down faster than the stock market (ok fine, maybe just as fast). This is not to say that American’s don’t have faith in corporate America as the Harris survey also shows that consumers are still willing to invest (buy, recommend, etc.) in companies with a strong reputation. I suppose this shouldn’t be too much of a shock right? After all, you probably don’t want to invest in a company with a weak reputation. Here is a brief overview of some of the results and interesting findings from the Harris survey.

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