Many people don’t know how easy it can be to monitor a particular brand, person, or company, online…for free. I have two words for you, Google Alerts. Google Alerts allows you to input a desired keyword or phrase that you want to monitor, say for example “Nike” or “John Smith.” Google will then send you a daily e-mail alert letting you know where that particular word or phrase was mentioned. Then, you can visit the particular site that mentioned your keyword or phrase and see what exactly is being said. So why would you want to know if somebody else is talking about you online?
Social Media Globetrotter
SOCIAL MEDIA GLOBETROTTER
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About Jacob
Jacob Morgan is the Principal of Chess Media Group, a social business consultancy. Jacob works with clients on developing internal (Enterprise 2.0) and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business. If you enjoy traveling be sure to check out Jacob's travel blog.Books
TwittFaced: Your Toolkit for Understanding and Maximizing Social Media
Twittfaced is a social media 101 book for businesses and individuals. The book looks at various tools and platforms and explains what they are and how they can be used to grow your business. The book also covers strategies and ideas on how to manage a social media presence and how to identify objectives and metrics to achieve results. Chris Brogan, Brian Solis, and Olivier Blanchard are also contributors to the book.Badges
