Remember that wonderful post that Wired Magazine wrote, about how we should all quit blogging? Well, one of the issues that was not addressed was context.  If everyone is out there is talking about the same thing and you decide to join in, there’s no way that people are going to notice you right?  I mean, won’t you just get drowned out by everyone else?

Absolutely not!

I’m not the only one who talks about social media and marketing, Gary Vaynerchuk is not the only guy who talks about wine, and Yahtzee is not the only guy out there who talks about video games…wait…who?

Yes that’s right Yahtzee

Now, I’m not a huge gamer, however I was very entertained and interested in the way Yahtzee does his game reviews, in fact I watch them every time they come out.  Why?

It’s not really because of the content, because I’m not too interested in video games, it’s because of HOW Yahtzee talks about and reviews the games that’s intriguing.  Watch the video below and you will see exactly what I mean.

There are literally thousands of video game review sites and companies out there, but there is only one Yahtzee.  He talks about the same games that every other review site talks about, but he talks about them in a way that makes him stand out.  He has a unique voice, and it’s that voice that the viewers appreciate and you can bet that Yahtzee is not getting drowned out.

How can you present the information in a way that makes you stand out from everyone else?  What tools or platforms can you use to be different?

How can you be…original?

Now go do it!

Thanks for reading