In the online market space, it is important to know what your competitive landscape looks like. This is especially crucial for SEO. If you are going to target particular phrases and keywords that you want your site to show up for, you need to know who is already showing up for them and how good of a job they are doing. Let’s face it, if you are a new shoe store that only sells Nike shoes, you probably don’t have much of a shot at ranking well for the term “Nike.” That is where keyword research comes in, but that is a topic for another post. Ok, so how do we analyze your competitive landscape?

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