Posts Tagged ‘chess media group’

The Social Business Process

Comments
November 20th, 2009

Over at Chess Media Group we’ve brainstorming steps that companies and consultancies need to take together in order to really be able to create a social business.  We’ve developed what we consider to be a pretty solid social business process that is broken down into three key areas: strategy, creativity, and results.  The steps we have outline are obviously not set in stone but they should serve as a good foundation or framework for most organizations.  Here is what we developed:

social business process

I’ve broken down all of the ten steps into high level bullet points to make them easy to understand.  Of course this process is adaptable and will most likely continue to change as we move forward with more companies adopting social business tools and strategies.  For now, this should serve as a basic foundation or framework for companies that want to get involved in social business by working with Chess Media Group.

Strategy

Organization discovery

  • Review and analyze marketing business plan (when needed)
  • Interview employees to understand perceived risks, challenges, and opportunities
  • Analyze existing social media presence and activity
  • Understand how business functions and operates internally and externally

Audit and analyze existing data and analytics

  • Look at what analytics tools are currently being used and analyze what we need and want to collect.
  • Examine business intelligence data and customer information

Define financial (ROI) and non-financial (impact) business objectives and metrics

  • Define objectives that are going to impact the bottom line and what metrics are going to be used to determine success
  • Define objectives that are not going to impact the bottom line (but that will impact the business) and what metrics are going to be used to determine success.

Creativity

Identify business and technology barriers and opportunities

  • Identify business and technology barriers that keep the company from moving forward with social business strategy implementation
  • Identify social business opportunities from a corporate business and technology standpoint

Develop business and technology solutions

  • Develop business and technology solutions to capture opportunities and overcome barriers

Map and integrate solutions into business functions

  • Integrate various social business strategies into various business functions and departments such as marketing, PR, and customer service
  • Develop customized approach and process for each department that enables them to work together

Results

Monitor process and analyze new data

  • Examine implementation process to make sure everything is going smoothly on business and technology side
  • Look at new data collected from internal business units and external facing initiatives and conversations

Calculate ROI and impact

  • Compare new data to old data collected at beginning of process
  • No time line attached to process so we look at ROI and impact on a quarterly basis but you should start seeing things move in the right direction

Insight delivery

  • Comprehensive report analyzing and reviewing all work done up to this point
  • Explores future ideas and strategies and provides guidance and recommendations

Adapt and revise

  • Adapt work that has been done and try to improve
  • Integrate new tools, strategies, ideas, and software solutions

So there you have you, our full social business process broken down and explained.  Would love to hear your ideas and comments.

TAGS: chess media group, e2.0, Enterprise 2.0, social business process, social business strategy, social media strategy

Chess Media Group Partners With Biz 360 and I Join the Biz 360 Advisory Board!

Comments
November 3rd, 2009

chess media group logo432221_Biz360_logo_200

I’ve been hinting at some exciting news over the past few weeks and I’m finally ready to announce what that news is.  Two exciting things have happened; the first is that Chess Media Group has partnered with Biz 360, the second is that I am now on the advisory board for Biz 360.  I’m going to explain what both of these things mean in a minute but first wanted to say how I excited I am for both the partnership and the advising opportunity.  I had a chance to spend some time with Brad Brodigan (the CEO  of Biz 360) and after chatting about where he wants to take his company and where I want to take Chess Media Group, we decided to  join forces.  As I have mentioned in the past I believe that companies have 2 huge obstacles to overcome in the social media ROI space, those on the business side and those on the technology side.  Chess Media Group is trying to conquer the business challenges and we hope to work with Biz 360 to conquer some of  the technology challenges.

Chess Media Group Partnership with Biz 360

Chess Media Group is a social business consultancy that is really trying to focus on helping clients understand the value from their marketing investments.  We develop full social business strategies but with a measurement and accountability foundation.  To really help companies understand ROI and Impact from social media we needed a partner that understands the space and has a robust technology platform that aggregates data from the social web.  Biz 360 has an awesome Customer Insights platform so it made perfect sense for us to partner.  With our social business approach and Biz 360s platform, we feel that we can really help clients understand the ROI and Impact from their social business investments.  You can read the full press release about the Chess Media Group and Biz 360 partnership on Yahoo!

My Advisory Board Position with Biz 360

This is a very exciting opportunity for me to help guide the way for a new type of social media analytics platform.  For those of you that have been reading my blog for a while you know that I have a very strong opinion when it comes to social media ROI and marketing accountability in general.  Brad wanted me to join the advisory board to help guide the product so that it indeed helps clients really understand the value from their social media investments.  I’m definitely thrilled to be a part of this team and hoping that I can work with Brad and his team to really guide their product to become a unique social media analytics and data analysis tool.

So there you have it, a partnership and my new role as an advisor to Biz 360.  Perfect timing as this year is coming to a close; 2010 should be a very exciting year!  Big thanks to Brad and the whole Biz 360 team and thanks to all of you for your support and for reading!

TAGS: biz 360, chess media group, social business partnership, social media partnership

Introducing Chess Media Group!

Comments
October 28th, 2009

I’ve been talking about Chess Media Group a little bit over the past few weeks and some of you may have noticed that CMG is now included in my Linkedin and Twitter bio.  Well, I wanted to take this opportunity to finally and officially announce the launch of Chess Media Group!  Chess Media Group is [...]

TAGS: chess media group, connie chan, jacob morgan, social business consulting, social media consulting, sonny gill