Twollow is new simple tool that automatically follows people based on keywords or phrases that those people mention.  Think of it like Google Alerts but for twitter.  It’s an interesting idea but sometimes people will mention keywords or topics that aren’t really representative of their industry.  For example you can be in the technology industry and then one day you casually mention “cookies” in one of your tweets.  It also doesn’t look like the system keeps track of who the new followers are.

This video explains everything, check it out.

What are your thoughts?

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