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    Superbowl Commercials, a Waste of Money?

    Posted: February 3, 2008 • Filed under: Mass Marketing

    If you're new here, you may want to subscribe to my RSS feed to get the latest posts, Thanks for visiting! If you want to link to me or this post please read how to link to me

    It amazes me how much money is spent on Superbowl commercials each year. 2.5 million dollars for a 30 second spot. These companies are all paying large amounts of money to spam viewers. Sure it’s fun to see Justin Timberlake get thrown around or watch a giant mouse tackle some poor guy eating Dorritos, but then what? Are the commercials just a waste of money?

    Well, it depends. Commercials have gone from being informative to being a source of entertainment. Commercials are movies packed into 30 seconds and it’s the marketers job to make sure that those commercials get 2 thumbs up.

    So why spend all this money on a Superbowl commercial? Think bigger picture. All of those entertaining commercials are now going to be featured on social media sites such as youtube. The successful commercials will get passed around and the others will die. Remember that Justin Timberlake commercial? It already has almost a million views.

    However, spending 3 millions dollars on a commercial IS a waste if:

    • the commercial is not viral
    • the commercial does not provide information on features or benefits
    • the commercial doesn’t make sense
    • and most importantly, if the commercial can’t be found on social media sites to being with (anyone see the Dorito’s commercial?)

    Thanks for Reading!

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    • en: I'm off to bed, too tired... last night in my comfy bed for a month or so, from now on it will be tent and sleeping bag.. 07/03/09 01:45am
    • en: Awesome!!! RT @lelandkim: CNN is going to run my North Korea missile threat story either tonight or tomorrow. National exposure! Look for it 07/03/09 01:45am
    • en: wondering if a job switch would be beneficial or just annoying? 07/03/09 01:45am
    • en: Wish I wasn't going home kinda in the mood to party or so something ..... But I have work in da morning... Oh well 07/03/09 01:45am
    • en: @CouncilorCotto thank you!! Gonna ride feel-like-a-genius wave for at least 5 min until I get home and trip on my front stairs or something 07/03/09 01:45am
    • en: @Nat78 Have you learned anything new from THS? or is it all old news for you? LOL Just curious...Michelle didn't know about the hair on fire 07/03/09 01:45am
    • en: @Rsinart true. I have to cover up my tiny wrist tattoo with a bandaid at starbucks. what about a piercing or tat place? 07/03/09 01:45am
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    • en: Kelly Clarkson got thick!, and why do yu invite a performer that doesn't dance or have dancers to a dance show lol? 07/03/09 01:45am
    • nl: @conditsj wait, suggest drink or bar? 07/03/09 01:45am
    • en: Drinking kai's rum. Hanging with james... waiting for drew and josie...contemplating whether or not to stay mediocre. 07/03/09 01:45am
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    • en: Or was it #YouTwitFace is a person who spends all their time on social media? So confusing! 07/03/09 01:45am
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    • en: @josharooster The renter news? Or is there other news? 07/03/09 01:45am
    • en: ewww i saw seven or eight dead animals today...YUUCCCK 07/03/09 01:45am
    • en: @CapturedCompass You could also say that I was a BAMFK. Or is that a BAMFKK? 07/03/09 01:45am
    • en: Either my TV is screwed up or Kelly Clarkson gained about 700 pounds. What the hell happened?!?! 07/03/09 01:45am
    • en: @Jeannerhea he is Tanya's, we will figure out whether he is retired or will go on more trips after we return. 07/03/09 01:45am
    • en: @causticjb drastic temp changes?! or a slow leak? 07/03/09 01:45am
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    • nl: or are #moonfruit s bad 07/03/09 01:45am
    • en: goin to watch the fireworks on the monte rio river tmorrow n then frisco or healdsburg fireworks.. holla. my gf is a pain n the ass 07/03/09 01:45am
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    • en: Gonna go DEEP tonight! Join us in 15 minutes on http://www.VisionQuestRadio.com - RT - Call in or listen online! 07/03/09 01:45am
    • en: @connieaw Is it @CaputosMarket or somewhere else? 07/03/09 01:45am
    • en: RT @Phonedog_Noah: Hey Anyone: If I was going to start a new blog and/or videocast, what should it be? Please RT 07/03/09 01:45am
    • en: Read more Half Blood Prince, start a new book, or watch a movie... it's the tough decisions in life... 07/03/09 01:45am
    • en: Waiting on picking up 1 of the hockey guys. Wondering if Bill Kurtis will sing or narrate the 7th inning stretch. Go #Cubs! 07/03/09 01:45am
    • en: needs a junk food fix or a sushi outing thanks to @beausaphine and her going to get it yesterday 07/03/09 01:45am
    • en: @xxCOOLGIRLxx emilie i called you like 6 times or lezz 07/03/09 01:45am
    • en: @DivineStarr well they like pizza n shyt like that... so nga just keep that on deck. Or tv dinners n shyt. Kids got it easy these days. 07/03/09 01:45am
    • en: @mikeyway That troll's dickedness (fuck if I know) makes me angry. Don't reply to him or RT him, he's just craving attention. 07/01/09 09:32pm
    • en: @aplusk I'm flying on 1 tomorrow w/ my 2 small children. Did he mean any type of airbus? or the A330 which just crashed? Now I'm scared... 07/01/09 09:32pm
    • en: @CllrJonRogers I think your MP had to retract accusations of police underfunding - you voted against the Pcso funding - yes or no? 07/01/09 09:32pm
    • en: @pseudonymuk what the moobs, coke or tuesdaytweetup? :o) 07/01/09 09:32pm
    • en: to all you web hosts- make me an offer I can't refuse. especially for a virtual or dedicated host. 07/01/09 09:32pm
    • en: @nayisgreat i think it was like blue list or backlist somethin :-/ :-( 07/01/09 09:32pm
    • en: i have had a nice past few days and think the next week or so should be good too, yay for being happy. 07/01/09 09:32pm
    • en: ignore or encourage? (sorry about the length of this one) http://tinyurl.com/nwnslf 07/01/09 09:32pm
    • en: @mehrit you know what that means: ratatouille! or zucchini art. I should give you my UPS account number & then you overnite me some. 07/01/09 09:32pm
    • en: @ShyOneBeats it's a partridge. You location is there now?!?!?! Go to options or something of the sort if you don't want... Etc etc 07/01/09 09:32pm
    • en: @mayralove - You looked like one in your pics too... ;) you heading to the gym soon? Or already been today? 07/01/09 09:32pm
    • en: Excellent service from @twitter and/or @delbius giving @evanhamilton his Twitter account back in about 10 minutes! Stand down Twitter army! 07/01/09 09:32pm
    • en: @liasdiaryStart a world revolution, follow @Bellzar or check out their site, www.bellzar.com for a better and healthier world and earth. 07/01/09 09:32pm
    • en: @spaceman23 I wish facebook had an app-block "wildcard" - I would love to block any applications containing "quiz" or "wars&q 07/01/09 09:32pm
    • en: @jakeashby Ooh, I get it. That's pretty clever. I was hoping it was gonna be some new super fruit or something though. (ps. #moonfruit) 07/01/09 09:32pm
    • en: @oVanessaHudgens what do you like more: acting or singing? 07/01/09 09:32pm
    • en: loves my Kradisonnnn! They make me happy; whether they know it or nott! ♫ (x 07/01/09 09:32pm
    • en: Rain and Black Metal... It's like peas and carrots or coffee and cigarettes 07/01/09 09:32pm
    • en: @KPCC_Sharon I didn't go to the un employment office lol or file a claim 07/01/09 09:32pm
    • en: @specialblend2 I want an i phone! Does T Mobile have i phone's!? You saw Yao Ming? You stalking him or something? 07/01/09 09:32pm
    • en: @toddramsey You are shameless, Mr. Ramsey. I hope you sell your wife to win a macbook . . . it'll be all gift of the magi or something. 07/01/09 09:32pm
    • en: @ringorang Did he fight the expansionism by sucking their blooooooooooood? :P "Leave my land or give me your blood!" 07/01/09 09:32pm
    • en: @nijo_love or maybe even a Rhojo creation...hehe 07/01/09 09:32pm
    • en: http://twitpic.com/8zd8v - Ralphs store display quiz: Ad for waterboard or chocolates? 07/01/09 09:32pm
    • en: thinking about how hard its going too be not seeing or speaking too his girlfriend for 9 days wen she goes too maltaa tomorrow :( 07/01/09 09:32pm
    • it: @dominiccampbell try grumpy, 9th st espresso, joe, grey dog, fika, zibetto, caffe dante, caffe reggio, la lanterna, everyman, or abraco 07/01/09 09:32pm
    • en: so wait, is it my fault or her fault? i mean... eh, whatever. i'll get another shot if i'm supposed to have one with her 07/01/09 09:32pm
    • en: @swizane not much just working like a middle class or no class belizian you? 07/01/09 09:32pm
    • en: @Greenbean55 what do u mean? Like my bedroom? Or outside..? :P 07/01/09 09:32pm
    • en: @DrPuppykicker Someone once told me that there is a Bowie joke or reference in every episode of V Bros. I don't believe him though. 07/01/09 09:32pm
    • en: Whether knifemaking is your hobby or your business, they provide a one-stop source. http://tinyurl.com/mgs89r 07/01/09 09:32pm
    • en: @bradbowlin @eugeneguy @sween There's a thin line between hipster and hobo. - Isn't that line whether or not parents' check clears? 07/01/09 09:32pm
    • en: I need a ride or die to shop 4 them orange pats 4 ladies 2 cute 07/01/09 09:32pm
    • en: @Mel_Laura that's right! be the woman here!I mean there... or.. welll TPP! 07/01/09 09:32pm
    • en: Trying not to think about what might or might not be happening at work. People are definitely tense so I will take good vibes to the office. 07/01/09 09:32pm
    • en: #MiracleAtSt.Anna isn't rated high on #imdb. Add to that, extreme violence censoring in #kuwait .. Q is ... to go or not to go 07/01/09 09:32pm
    • en: Good Morning all (or evening) Today is going to be a sensational day! Check out http://snipr.com/l7ot4 and see why my team and I are excited 07/01/09 09:32pm
    • en: @Chad_Lad its Twalkin' - then no one knows if you are tweeting and walking... or from Noo Yoke! lol 07/01/09 09:32pm
    • en: @jennytalia Jellied fish or jelly fish? I've had Jelly fish 07/01/09 09:32pm
    • en: alright i am off to look for some food if not i think i may have to hit up a subway or something 07/01/09 09:32pm
    • en: Pet peeve: People who touch the back of my chair...whether purposely or on accident 07/01/09 09:32pm
    • en: Who knew acc had a 10 story campus. English 8th floor or you need admissions thats 2nd floor! Wheres career services? 07/01/09 09:32pm
    • en: @ispeed72 Ok, you could do one or the other... You decide which one! ;-) x 07/01/09 09:32pm
    • en: Maybe.... me and all my personalities.. and attraction to what usually turns out to be a "goon" or too young for me or whatever... 07/01/09 09:32pm
    • en: RT @saocorvallis Announcing "The Event" formerly known as "High Tech After Hours"-CALL TO ARMS!! http://ow.ly/gibL - Win an iPod o 07/01/09 09:32pm
    • en: Either that or dumptruck representing(all that ass) 07/01/09 09:32pm
    • en: @TONIKUSH yo im comin thursday or friday cuz i always gotta do shit for ppl >:0 lemme kno wat u doin those days im d.a 07/01/09 09:32pm
    • en: Random thought of the dayyy... I hate putting on shorts or jeans after getting out the shower and putting lotion onnn... :[ 07/01/09 09:32pm
    • en: or my tiredness 07/01/09 09:32pm
    • en: #thisorthat girls who wear pajamas to bed or girls who wear a tshirt. Panties 07/01/09 09:32pm
    • en: http://pic.gd/9b6d32 MICHAEL JACKSON shirtS 4 SALE!!! $12 or 2 for $20 GET IT NOW!!!...RT 2 every1 u know!!! 07/01/09 09:32pm
    • en: By the way, what the cock is a #moonfruit? There's no oxygen or water on the moon. Don't kid yourselves. They were grown in China xx 07/01/09 09:32pm
    • en: Urgh, been really ill today, feeling like death, I don't know if its Swine Flu or the 4 egg custard tarts I ate yesterday 07/01/09 09:32pm
    • en: @UnderTheBar Or... Systematic vs Systemic ala Dan John: http://twurl.nl/dlormu 07/01/09 09:32pm
    • en: Don't bite the hand that feeds you or that gives you hand outs. 07/01/09 09:32pm
    • en: @That_Kid_B u better be good, or imma have to make a trip mister! 07/01/09 09:32pm
    • en: Haven't gotten to play with Math today. Maybe I'll do some vector code after karate or somethin' -- if prototype doesn't steal my brain. 07/01/09 09:32pm
    • en: @wolfcraaft I got 5 bucks says the next to drop will be unexpected and out of the blue. Nobody sick or up there in years 07/01/09 09:32pm
    • en: @lilyroseallen is that a coach or 'plane?? How cool is that.... Makes my Kia Picanto look tiny, I could park it in the bed! :o) 07/01/09 09:32pm
    • en: @Spoony_C I think any art student who does a Bass "mashup" ('shopping the Golden Arm or the Murder's Anatomy) should be mustard-gassed. 07/01/09 09:32pm
    • en: @Stellaexotibabe but your family or friends don't down u because of it? some of mine do. 07/01/09 09:32pm
    • en: @pfoschizzle Thing is nobody else in the top 10 except Argentina has really lost or played bad lately. Don't know why Argentina is still #8 07/01/09 09:32pm
    • es: Ashlan=blonde...yay or nay? 07/01/09 09:31pm
    • en: @comtnclimr Traditional is tin and modern is aluminum or diamond... If that helps. 07/01/09 09:31pm
    • en: @dannywood or u know what u can do I can tweet me directly I luv reading what all u have to say pleeeez Danny got mad luv 4 u twugs n twucks 07/01/09 09:31pm
    • en: i dont know if he is mentally retarded or not, should i feel bad? 07/01/09 09:31pm
    • en: @JoJoSand wats good man looooong time no hear or speak 07/01/09 09:31pm
    • en: Evening Special Update: CHICKEN OR BEEF CHOW FUN (CHINESE WIDE NOODLE) http://tinyurl.com/qtgwoh #rva #fb 07/01/09 09:31pm
    • en: Tootsies or no tootsies 2night...that is the question! lol 07/01/09 09:31pm
    • en: When is the best time to leave your job and start your own business? When your business can pay you or you should fully dedicate from start? 07/01/09 09:31pm
    • en: Whether the #stlcards are in a team slump or a team streak, I'm ready to cheer Albert to the #real62 07/01/09 09:31pm
    • en: RT @WifeofWriter: Of interest to writers: NPR running flash fiction contest 600 words or less (equivalent of 3 minutes air time). 07/01/09 09:31pm
    • en: Don't u hate when u ask someone a question & they don't answer what u asked, but rather something totally unrelated or implausible? 07/01/09 09:31pm
    • en: @backcountrycom link is 404. Also, in the spirit of the grain belt or the bible belt, I move that MS, AL, and TN be the "need a bigger belt" 07/01/09 09:31pm
    • en: home just got done wiht cleaning...need food or somthing!!! 07/01/09 09:31pm
    • en: 50 invites & 50 response cards take a long ass time to print. Good thing I did the other sets of 50 last night or I'd be here forever! 07/01/09 09:31pm
    • en: iPhone: has it made qlty of comm. better, or merely spawned a generation of speed-thumbing introverts hypnotized by high tech wizardry? 07/01/09 09:31pm
    • en: Receive $500 in free furniture from CORT when you sign a lease July 1st - 5th. Call, click or stop by today!! 07/01/09 09:31pm
    • en: To watch csi or ross kemp, that is the question! 07/01/09 09:31pm
    • en: I know there are hundreds or even thousands of suffering animals and the only way to help them is to help the rescues. 07/01/09 09:31pm
    • en: @AndyMacMiller Guess you'll be walking to work now...at least it wasn't your laptop or phone and you are still able to Twitter :o 07/01/09 09:31pm
    • en: http://tinyurl.com/kj8rgw -most innovative yet easy-to-use tool for an automated online business that yields 6 or 7 digit earnings range 07/01/09 09:31pm
    • en: @j03smooth what is it? Is he shorter then u or something? Or short in the pants? 07/01/09 09:31pm
    • en: @alexakim ppl who did the Minnsta re-count associated w/or supportACORN? //u didn't think there was any way they'd let franken lose did you? 07/01/09 09:31pm
    • en: Plans tonight fell apart, apparently due to a fight . i don't know if want the full details or not. 07/01/09 09:31pm
    • en: Anyone can chAnge for the better or the worse RT @ryankelly81: @dymples06 @damonDCclark 07/01/09 09:31pm
    • en: Visible Bra: Yes or No??? http://ow.ly/gibG #fashion #celebrities 07/01/09 09:31pm
    • en: @DeepVision Troll, aren't you making more carbon emissions or something with all these posts? Isn't that, like, against your religion? #tcot 07/01/09 09:31pm
    • en: wavy - the new version of wet fuck wit it or dont its good everything i do is wavy uuuu bitch! 07/01/09 09:31pm
    • : Find and book sightseeing or dinner cruises on the Danube from Viator. http://ow.ly/gibk 07/01/09 09:31pm
    • en: @MsUnitedStates Wow! moving on. I feel honoured 2 know a bit about u, & (I think) 2 know u a bit. Begs the question tho... 2 or 1 twitters? 07/01/09 09:31pm
    • en: @charliechap Yes. I'm all for digitally preserving rare or disappearing things; I'd never argue against anything like that #litchat 07/01/09 09:31pm
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