Comments on: Social Media, the Obvious and Not so Obvious Issues http://www.jmorganmarketing.com/social-media-the-obvious-and-not-so-obvious-issues/ Social Business Strategy and Enterprise 2.0 Wed, 17 Mar 2010 09:46:30 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Ann http://www.jmorganmarketing.com/social-media-the-obvious-and-not-so-obvious-issues/comment-page-1/#comment-1912 Ann Tue, 13 Jan 2009 14:37:16 +0000 http://www.jmorganmarketing.com/?p=1653#comment-1912 Social media is the up and coming marketing/marketing research / customer connect all rolled in one big bundle - if a corporation is engaging their market correctly. It's interesting to read different corporate blogs - some are self-serving and others have a wealth of information. I often hop on over to <a href="http://Alltop.com" rel="nofollow">Alltop.com</a> to check out the best of the best (that's how I found you!) but there's plenty of really succesfull corporate blogs out there that is starting to embrace social media. Brand Connections is a one of the fastest growing small businesses, their blog <a href="http://www.brandfasttrackers.com" rel="nofollow">www.brandfasttrackers.com</a> has podcasts, links, and tons of great posts on different marketing issues. If you're in retail, <a href="http://www.iccds.com/customerexperience360" rel="nofollow">www.iccds.com/customerexperience360</a> has got the top customer service news and discussion. Both of these companies are on Twitter, blogs, LinkedIn, and other social media platforms. Both also work with some of the largest retail and CPG groups out there, and their presence in social media will surely radiate through the ranks. Social media is the up and coming marketing/marketing research / customer connect all rolled in one big bundle – if a corporation is engaging their market correctly. It's interesting to read different corporate blogs – some are self-serving and others have a wealth of information. I often hop on over to Alltop.com to check out the best of the best (that's how I found you!) but there's plenty of really succesfull corporate blogs out there that is starting to embrace social media. Brand Connections is a one of the fastest growing small businesses, their blog http://www.brandfasttrackers.com has podcasts, links, and tons of great posts on different marketing issues. If you're in retail, http://www.iccds.com/customerexperience360 has got the top customer service news and discussion. Both of these companies are on Twitter, blogs, LinkedIn, and other social media platforms. Both also work with some of the largest retail and CPG groups out there, and their presence in social media will surely radiate through the ranks.

]]> By: William Gaultier http://www.jmorganmarketing.com/social-media-the-obvious-and-not-so-obvious-issues/comment-page-1/#comment-1908 William Gaultier Mon, 12 Jan 2009 16:35:57 +0000 http://www.jmorganmarketing.com/?p=1653#comment-1908 Hey Jacob, nice post. I would say one of the biggest issues we see with clients is 1) their distrusts of social media 2) their understanding of social media 3) the perceived lack of ROI - when a client asks us to launch any campaign they want leads, sales and yes increase awareness but that last goal comes....well....last. I think we have to do a LOT to publish real ROI stories to change those perceptions. I found this to be pretty one the spot <a href="http://snipurl.com/9pd4g" rel="nofollow">http://snipurl.com/9pd4g</a> Hey Jacob, nice post. I would say one of the biggest issues we see with clients is 1) their distrusts of social media 2) their understanding of social media 3) the perceived lack of ROI – when a client asks us to launch any campaign they want leads, sales and yes increase awareness but that last goal comes….well….last. I think we have to do a LOT to publish real ROI stories to change those perceptions. I found this to be pretty one the spot http://snipurl.com/9pd4g

]]> By: Philipp http://www.jmorganmarketing.com/social-media-the-obvious-and-not-so-obvious-issues/comment-page-1/#comment-1907 Philipp Mon, 12 Jan 2009 16:30:17 +0000 http://www.jmorganmarketing.com/?p=1653#comment-1907 Since me being in an agency I have my own opinion about this whole issue and I am for sure not alone with that. Talking about individuals compared to companies there is one issue I think matters most. <br>Individuals usualy know what people say or think about themselves because they know themselves too. And they can for sure try out and make mistakes for example using twitter. What you learn while getting "more important" or while realizing that what you say is being consumed by others, you try to figure out you way to deal with this and the people because you are building up your image while increasing you involvement. If someone is not doing anything (as an individual) there will be no conversation about him!<br><br>But lets look at the "fortune 1000's". I assume only a fraction of them is in some ways into social media, but every single one of them is beeing discussed within the web. So what these companies have to accept is, that they have to listen before they start talking. There might be an image the company has but wouldn't it be the worst case if someone starts writing or better reacting for the company sticking stricktly to the image? Shouldn't they better listen to HOW people talk about them and then think about how to react to that in an adequate way? <br><br>Either way social media is about loosing control by gaining involvement/awareness/etc. If a company is not willing to accept this they will fail in the long turn. Since me being in an agency I have my own opinion about this whole issue and I am for sure not alone with that. Talking about individuals compared to companies there is one issue I think matters most.
Individuals usualy know what people say or think about themselves because they know themselves too. And they can for sure try out and make mistakes for example using twitter. What you learn while getting “more important” or while realizing that what you say is being consumed by others, you try to figure out you way to deal with this and the people because you are building up your image while increasing you involvement. If someone is not doing anything (as an individual) there will be no conversation about him!

But lets look at the “fortune 1000's”. I assume only a fraction of them is in some ways into social media, but every single one of them is beeing discussed within the web. So what these companies have to accept is, that they have to listen before they start talking. There might be an image the company has but wouldn't it be the worst case if someone starts writing or better reacting for the company sticking stricktly to the image? Shouldn't they better listen to HOW people talk about them and then think about how to react to that in an adequate way?

Either way social media is about loosing control by gaining involvement/awareness/etc. If a company is not willing to accept this they will fail in the long turn.

]]> By: Jeremy Dent http://www.jmorganmarketing.com/social-media-the-obvious-and-not-so-obvious-issues/comment-page-1/#comment-1905 Jeremy Dent Mon, 12 Jan 2009 16:04:10 +0000 http://www.jmorganmarketing.com/?p=1653#comment-1905 Nice summary. These things are always more complex than they look to the owner/manager with almost infinite room for manoeuvre (British spelling). Nice summary. These things are always more complex than they look to the owner/manager with almost infinite room for manoeuvre (British spelling).

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