Comments on: Social Media Myths

By: Busby SEO Test

Busby SEO Test — Tue, 09 Dec 2008 08:30:29 +0000

Agree with your first point . Most followers doesn't mean a good relationship, it's about how we interact with all of them. Because of we are in the social world we should do social. Talk to each other and share experiment with them.

By: jacobmorgan

jacobmorgan — Sat, 29 Nov 2008 21:30:04 +0000

hey trace, great takeaway points there. if you're going to build a brand online, you might as well do it right!

thanks for the comment

By: Trace Cohen

Trace Cohen — Sat, 29 Nov 2008 11:19:53 +0000

Thank you for clearing up all these misunderstood myths. Basically what I get from this is that you need to be authentic and add value, otherwise all the time you spend online is a waste if you are trying to build a brand or SEO anything. Being a thought leader and actually interacting with other people is where you strike gold.

By: jacobmorgan

jacobmorgan — Sat, 15 Nov 2008 21:09:02 +0000

howdy robert,

yep social media is a bit like a personal crusade, it's about people trying to leave their mark. the whole is definitely bigger than the parts and in fact the conversation is more important than the post itself.

"companies remain unchanged from social media marketing" is definitely a great myth to add to the mix, your company does change, and quite a lot.

very well said, thanks for reading and commenting, hope to hear more of your thoughts and ideas on here.

By: Robert_Worstell

Robert_Worstell — Sat, 15 Nov 2008 14:59:44 +0000

Jacob: Excellent article. And of course, I found it via FriendFeed.

Here is an idea which is perhaps mythic: Is then social media a personal crusade of sorts? Hate to bring in something with religious overtones (unlike "evangelists", which has become secular) - but it goes far beyond personal branding - your company or yourself becomes bigger than the individual or that one company/corporation.

Your company/personal brand becomes part of the conversation - and history (since the Internet memory is eternal).

Conversations, while fueled by content, actually trump the individual content submitted. The whole is bigger than the parts.

The myth is, then: Companies remain unchanged from social media "marketing". Those which remain unchanged and continue "business as usual" actually cease doing business in this venue.

In order to claim ROI, the company will change it's product and/or way of servicing it's clientele. Has to. It's part of a conversation now, not just standing on a stump with a bullhorn, saying: "Buy my stuff NOW." The days of broadcast one-way flow marketing were over years ago - and that they ever existed in fact is yet another myth...