Comments on: Social Media Maketing Vs Web 2.0 Marketing, BusinessWeek’s Big Mistake

By: Teaching English in Taiwan

Teaching English in Taiwan — Sun, 22 Nov 2009 03:14:43 +0000

Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.

By: jacobmorgan

jacobmorgan — Fri, 07 Nov 2008 01:52:54 +0000

hi heather thanks for the comment.

i included names so that the people i interacted with received credit for what they did. the article was shared internally and i wanted members of the team to know exactly who was involved. she is more then welcome to voice her position, that's the beauty of a blog, twitter, comments, etc.

i'm also glad things have since been smoothed out, they made a smart decision. thanks for reading and commenting heather.

By: heatherrast

heatherrast — Wed, 05 Nov 2008 21:31:04 +0000

I sense your frustration in this post--frustration borne not only out of your work product suddenly arbitrarily going "poof!" but also your personal passion for logical categorization of content vs. illogical (and likely less usable) content. You, simply put, could not figure out why BW didn't "get it." How authentic are their endeavors if they didn't appreciate the direction of a significant contributor? Weren't they looking for your expertise?

I've also read your follow-up post, the one where you graciously share BW's corrective reaching-out words. I think it's good of you to give them their moment to reconcile (redeem?) themselves with your readers. I hope things work out famously.

If I could offer one observation, it would be that maybe the inclusion of the Senior User Participation Manager's name wasn't necessary--it didn't lend anything to the story (john doe would have been a fine substitute). We don't know the circumstances with which she made her determinations. And she doesn't really get an opportunity to voice her position; to do so could be counter to how things have since been smoothed out.

Just a thought. Thanks for telling your story.

By: The Power of Tribes: A Lesson From Businessweek and Social Media Marketing

The Power of Tribes: A Lesson From Businessweek and Social Media Marketing — Wed, 05 Nov 2008 09:34:13 +0000

[...] (and a few other related groups) already existed. I wrote a post about why I thought businessweek made a big mistake. I tweeted out the article and it spread, the next day I received an apology from the editor in [...]

By: jacobmorgan

jacobmorgan — Wed, 05 Nov 2008 07:31:35 +0000

hey ari, that was also the point i was trying to make. a lot of the users are not familiar with terms like SEO, web 2.0, etc. so trying to create a categories that are too niche may not be the best idea…yet.

users are likely to search for “social media marketing” then web 2.0 marketing so it seemed silly that they wanted to exclude it. read today's post though, they agreed to let the group exist

thanks for reading and commenting!