Comments on: Social Media is Not for the Weak and When Brands Should Ignore Their Customers

By: dmhamel1

dmhamel1 — Tue, 17 Nov 2009 20:05:21 +0000

It's interesting to see this 2009 holiday season how retailers are approaching “Christmas” in social media. On Facebook, many seem to be almost ignoring it. Yet a brand like Macy's (yes, Virginia, there is a Santa Claus), can hardly avoid it.

http://weplayintraffic.com/2009/11/17/facebook-…

By: dmhamel1

dmhamel1 — Tue, 17 Nov 2009 13:05:21 +0000

http://weplayintraffic.com/2009/11/17/facebook-…

By: keybanks

keybanks — Mon, 16 Nov 2009 20:17:56 +0000

Thanks for the response, but I just saw a Gap commercial in which they did mention Christmas, Hanukkah, and Kwanzaa. Classic case of trying to please everybody, which pleases nobody. Remember when Levi's was by far the number one seller of jeans? Same time frame when Sears was the worlds number one retailer, denying the importance of upstart Wal-Mart.

________________________________

By: jacobmorgan

jacobmorgan — Mon, 16 Nov 2009 19:51:54 +0000

Hi Dj,

I don't think social media is another marketing channel at all; it goes far beyond that. I do agree with you though, there definitely is not one rule for everyone to follow.

By: jacobmorgan

jacobmorgan — Mon, 16 Nov 2009 19:49:18 +0000

Hi Key,

The point remains the same. If Gap, which has had a policy of not mentioning xmas in their marketing collateral all of a sudden starts mentioning it; they are going to have a far larger problem on their hands. It's easy to see this from a practical business standpoint however the reality is that if they do start mentioning xmas then other religious groups are going to have a field day with them. I agree with Gaps stance, they should do nothing and stick to doing things the way they have always been doing them