Comments on: Should You Pitch Social Media? http://www.jmorganmarketing.com/should-you-pitch-social-media/ Social Business Strategy and Enterprise 2.0 Sat, 20 Mar 2010 17:08:55 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Daniel Graaff http://www.jmorganmarketing.com/should-you-pitch-social-media/comment-page-1/#comment-679 Daniel Graaff Fri, 15 Aug 2008 21:56:06 +0000 http://www.jmorganmarketing.com/?p=461#comment-679 When you have a hammer, all you see is nails. I agree that many things ought not be pitched, because people just don't have the 'eyes' for it yet. My own philosophy is to create such a buzz with people in one circle that you draw the "what's going on over there" response which then brings in the people who are open to anything and everything because they do not know what they are about to experience, they just know something is going on. They tend to take those experiences as "the law" when a pitch is "the pressure I will resist." People want to discover things on their own, so arrange the discovery. When you have a hammer, all you see is nails. I agree that many things ought not be pitched, because people just don’t have the ‘eyes’ for it yet.

My own philosophy is to create such a buzz with people in one circle that you draw the “what’s going on over there” response which then brings in the people who are open to anything and everything because they do not know what they are about to experience, they just know something is going on. They tend to take those experiences as “the law” when a pitch is “the pressure I will resist.” People want to discover things on their own, so arrange the discovery.

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