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    Scarcity, Good or Bad?

    Posted: July 14, 2008 • Filed under: New Marketing

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    Scarcity is an interesting and powerful concept. Check out this post from Seth Godin’s blog regarding scarcity.

    I do think that there is line you should draw on exactly how scarce your product is.  The Apple Iphone is a bit scarce, but at the same time they are selling them by the thousands in virtually every Apple and AT&T store.  If a product is in demand than you can make it somewhat scarce to increase demand even further, not to mention the powerful effect of word of mouth (provided you are marketing it well).  However if a product is not popular or well received then scarcity may not be the best thing for you.

    What do you think, is scarcity good or bad?

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