Comments on: ROI is About Making Money AND Strengthening Your Brand

By: Danny Brown

Danny Brown — Thu, 10 Sep 2009 21:51:47 +0000

Yep, it's over at http://photodropper.com - really useful for huge range of Creative Commons images. Unfortunately the site seems down at the minute - typical! - but you can find the plugin here:

http://wordpress.org/extend/plugins/photo-dropper/

By: loyan

loyan — Thu, 10 Sep 2009 15:26:35 +0000

Nice post. I really like your definition of ROI from a longer term perspective. I like to think that the traditional definition of “brand” came from a time when the models of communication, community and relationship where much different. Do you think technology, the web and social media has changed the traditional value of brand?

As businesses should we be concentrating on strengthening our brand or our community? Do we control our brand strength or does our community?

By: jacobmorgan

jacobmorgan — Thu, 10 Sep 2009 13:54:13 +0000

Hmmmm, photo dropper?

By: jacobmorgan

jacobmorgan — Thu, 10 Sep 2009 13:52:30 +0000

Hi Heather,

brand strength is not included in the traditional brand formula since there is no metrics or number that is used to calculate it. It depends on situational instances and brand specific metrics that a company uses to measure brand strength. I like the way you revised the formula, truth be told I was trying to just create an example.

thanks for stopping by!

By: jacobmorgan

jacobmorgan — Thu, 10 Sep 2009 13:49:03 +0000

you are very welcome noah, thanks for stopping by!