Comments on: Relationships, The Most Important Thing in Marketing

By: jacobmorgan

jacobmorgan — Sat, 18 Oct 2008 16:34:12 +0000

hi ken, it certainly is starting to seem like that. building relationships and interacting with customers and users has always been important, there is simply no excuse now.

thanks for reading and commenting ken!

By: Ken Burbary

Ken Burbary — Sat, 18 Oct 2008 10:53:27 +0000

I enjoyed reading this Jacob. I'd argue that at this point in the maturity of social media, it's becoming the cost of doing business to be engaging with customers in social media. Companies ignore SM at their peril!

By: Review of the Internet news of the Day - Fast.Fwd.Innov@tion

Review of the Internet news of the Day - Fast.Fwd.Innov@tion — Thu, 16 Oct 2008 22:20:36 +0000

[...] Relationships, The Most Important Thing in Marketing: First of all, exciting news. I was selected to contribute to Online Marketing Connect, which is a site for marketing experts to share their ideas and knowledge. As the site puts it: “Online marketing for marketers is a new destination that brings together the very best minds in marketing to contribute news, ideas, strategies, commentary, insights, research and more.”… Read more on Jacob Morgan’s blog. [...]

By: jacobmorgan

jacobmorgan — Thu, 16 Oct 2008 16:17:31 +0000

thanks stacy, and of course you are correct. you have to be real or your relationship is just going to be built on a house of cards, and we all know how stable that is…

thanks for reading and commenting!

By: Stacy Brice

Stacy Brice — Thu, 16 Oct 2008 16:05:13 +0000

Great post, Jacob, and congrats on being chosen for OMC! One thing I would add is that in that relationship with customers, transparency is key. Be real. Be there. It matters.