Comments on: Personalization not Automation

By: jacobmorgan

jacobmorgan — Tue, 25 Nov 2008 03:15:50 +0000

interesting, thanks for sharing. there is definitely an increasing trend toward automation, but it depends what you are trying to automate. hard to automate conversations and relationships, and in fact you shouldn't.

thanks for reading and commenting!

By: jacobmorgan

jacobmorgan — Tue, 25 Nov 2008 03:13:28 +0000

hey matthew, yep ive seen that. not using it though just havent seen the need yet. lots of new tools are coming out.

thanks for reading and commenting. interesting discussion you and danny have been having there.

By: jacobmorgan

jacobmorgan — Tue, 25 Nov 2008 03:12:03 +0000

hi paul,

excellent points and I think danny was trying to say this as well. the tools you mention allow you to find conversations but they don't actually create the comments and post them for you. automation is great for getting data/researching/etc. but when it comes time to actually make the conversation then that is where i think personalization comes into play.

thanks for reading and commenting!

By: jacobmorgan

jacobmorgan — Tue, 25 Nov 2008 03:09:01 +0000

hey danny,

well if you take a look at the first interaction then virtually every communication starts of as a broadcast, unless of course you invite feedback. once someone responds the conversation has begun. however, you have to allow and invite the conversation.

i do see your point though.

thanks for reading and commenting and dont worry, i havent forgotten about the guest post!

By: jacobmorgan

jacobmorgan — Tue, 25 Nov 2008 03:05:31 +0000

hey carrie, yep exactly. when i think atomization i think spam, i think random flyer on my car that i want to throw away!

comcastcares is doing a great job with their personalization approach.

thanks for reading and commenting!