Comments on: Pepsi Wants Your Children! http://www.jmorganmarketing.com/pepsi-wants-your-children/ Social Business Strategy and Enterprise 2.0 Thu, 18 Mar 2010 00:32:45 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Jacob Morgan http://www.jmorganmarketing.com/pepsi-wants-your-children/comment-page-1/#comment-514 Jacob Morgan Tue, 17 Jun 2008 17:02:16 +0000 http://www.jmorganmarketing.com/?p=228#comment-514 @sachendra yes it does make sense. I don't think the ride is new, looks like it has been there for some time. First time I have ever seen a ride for a soft drink :) @socalbutterfly No problem! glad you enjoyed it. Thanks to both of you for commenting and reading, hope to hear from both of you again :) @sachendra
yes it does make sense. I don’t think the ride is new, looks like it has been there for some time. First time I have ever seen a ride for a soft drink :)
@socalbutterfly
No problem! glad you enjoyed it.

Thanks to both of you for commenting and reading, hope to hear from both of you again :)

]]> By: SocialButterfly http://www.jmorganmarketing.com/pepsi-wants-your-children/comment-page-1/#comment-513 SocialButterfly Tue, 17 Jun 2008 04:18:32 +0000 http://www.jmorganmarketing.com/?p=228#comment-513 Crazy timing....Thanks for the shout on digg. I just posted on my blog asking for current cases/examples/articles of possibly questionable food marketing to kids. This is a great example. Thanks! Crazy timing….Thanks for the shout on digg. I just posted on my blog asking for current cases/examples/articles of possibly questionable food marketing to kids. This is a great example. Thanks!

]]> By: Sachendra Yadav http://www.jmorganmarketing.com/pepsi-wants-your-children/comment-page-1/#comment-512 Sachendra Yadav Tue, 17 Jun 2008 04:01:43 +0000 http://www.jmorganmarketing.com/?p=228#comment-512 Pepsi first broke out from the doldrums and beat Coke by targeting the youth market, they hit Coke so hard that Coke changed their flavor to taste more like Pepsi. (They changed it back of course, after Coke fans revolted) Seems like now they're going after the pre-youth market :) I don't mind Pepsi making a profit from the kids, but they should have some ethics and target them with nutritional products instead of a toilet cleaner.... Does that make sense? Pepsi first broke out from the doldrums and beat Coke by targeting the youth market, they hit Coke so hard that Coke changed their flavor to taste more like Pepsi. (They changed it back of course, after Coke fans revolted)

Seems like now they’re going after the pre-youth market :)

I don’t mind Pepsi making a profit from the kids, but they should have some ethics and target them with nutritional products instead of a toilet cleaner…. Does that make sense?

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