Pepsi Wants Your Children!

Comments
June 16th, 2008

The picture below says it all.  The picture was taken at the Santa Cruz boardwalk.  Talk about trying to market to children, pepsi created an entire ride devoted to shipping!  I wonder what these children are going to be drinking when they grow up

pepsi shipping for children

What do you think about this?

Thanks for reading

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TAGS: pepsi branding, pepsi child branding, pepsi child marketing, pepsi marketing
This entry was posted on Monday, June 16th, 2008 at 10:49 pm and is filed under Mass Marketing, Rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Pepsi first broke out from the doldrums and beat Coke by targeting the youth market, they hit Coke so hard that Coke changed their flavor to taste more like Pepsi. (They changed it back of course, after Coke fans revolted)

    Seems like now they're going after the pre-youth market :)

    I don't mind Pepsi making a profit from the kids, but they should have some ethics and target them with nutritional products instead of a toilet cleaner.... Does that make sense?
  • Crazy timing....Thanks for the shout on digg. I just posted on my blog asking for current cases/examples/articles of possibly questionable food marketing to kids. This is a great example. Thanks!
  • @sachendra
    yes it does make sense. I don't think the ride is new, looks like it has been there for some time. First time I have ever seen a ride for a soft drink :)
    @socalbutterfly
    No problem! glad you enjoyed it.

    Thanks to both of you for commenting and reading, hope to hear from both of you again :)
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