According to Gartner Social, CRM is Going to be Big

February 24th, 2010

I read an interesting article on information age a few days ago which references some new Gartner predictions around Social CRM.  According to the article:

“Over 80% of growth in enterprise use of social networking tools will be driven by customer engagement projects, analyst forecasts

Enterprise adoption of social media will occur primarily in the context of customer relationship management (CRM), according to Gartner. The analyst has predicted that 80% of all market growth in 2010 will come in this field, as organisations struggle to find a clear business case for leveraging social media as a tool for internal communication and collaboration.”

Customer experiences are part of what makes a good brand great.  Zappos is one of the most widely talked about companies when it comes to customer experience and that’s because they rock at it.  We’re seeing several great vendors in the Social CRM space such as Lithium, however as with anything, we need to remember that we cannot focus all of our efforts on the tools without taking into consideration the actual people who will use the tool, a strategy around how these tools will create solutions, and the culture of the company.

People don’t support the tools; the tools support the people.  People are the ones that actually make the great experiences happen, the tools simply provide the means to do so.

Do We Take Social Media and Connectivity for Granted?

February 23rd, 2010

The U.S. Department of State sponsors something called the International Visitor Leadership Program, a program in which young leaders from various parts of the world meet with leaders in the U.S. on a particular topic.  I was among one of the people selected to meet with the young foreign leaders to discuss social media and civil society.  I have some video interviews which I’m going to post in the upcoming days which are quite interesting, but for now I wanted to talk about something else.

The young leaders I spoke with were from Brazil, Peru, Haiti, Bolivia, and Guatemala, many of whom run their own non-profit organizations.  It was the kind of event where I wish folks such as Beth Kanter, Geoff Livingston, and JD Lasica could have been at.  I started talking about social media and how it has been changing the way in which the world communicates and shares information.  A few minutes into the presentation, Violeta from Bolivia raised her hand and said, “many people in my country don’t have a smart phone and don’t have enough money to stay connected to the internet, so what do we do?”

It struck me as a deep statement because here I am, someone that has grown up with a computer, technology, and a smart phone trying to discuss the issue of “we can’t connect to the net.”  It really made me realize how lucky we are to have what we have and to be connected in the way we are.  I’m surrounded by technology and social media so it’s hard for me to think about what I would do if I lived in a country where I had no internet access (or very sparse).  As someone who travels quite extensively, I have definitely been to places such a remote villages in China where people have no phones or internet.  However, there is a big difference between spending a few days in a non-technology driven society and actually living there.  In the U.S. we talk about how social media can be used for customer service, marketing, PR, social good, and connecting with people.  In places such as Haiti and Guatemala, they talk how they can bring internet access, connectivity, and social media to the masses; it’s a very different conversation and one that really made me think.

I know that there have been many U.S. driven efforts to support countries in need. Haiti is a great example.  However, it was very interesting to hear from young leaders that actually live in these countries.  Many of them believe that technology can help them overcome many of the challenges and obstacles that they are currently faced with.  My role during the two hour long discussion (I was only supposed to be there for an hour) with the foreign leaders turned from my leading a discussing to my getting some real world lessons on social media and technology from other parts of the world.

It was definitely an interesting experience and I’m very thankful that the U.S. Department of State chose me to speak to these individuals.  I believe I contributed a good deal of information to the discussion and I definitely learned a lot.  I think we should all remember and not lose sight of the fact that although we may have smart phones and the net at our fingertips, there are many parts of the world that do not have this luxury.  It really helps put things into perspective.  Can you imagine living without constant access to the web and to the phone?  Perhaps not, but these leaders that I spoke to our trying to imagine what it would be like in their countries to have constant access to the web and to their phones.

I wonder what would happen if we switched places for a year.

Calling All Companies Implementing Enterprise 2.0!

February 20th, 2010

I’m going to be starting a series of in-depth case studies around companies that are involved with Enterprise 2.0 initiatives.  Note this it not for vendors or consultants but for actual companies that are looking to implement Enterprise 2.0 internally (i.e. the Dells, Googles, Southwests, and Marriotts of the world).  The way this is going [...]

Is There a Market for Enterprise 2.0?

February 18th, 2010

I was on the phone with someone the other day (whose name I won’t mention) who has been in the E2.0 space for quite some time and is someone that I trust.  We where chatting a bit about E2.0 and the marketplace.  The question of, “is there really a market for E2.0,” came up.  We [...]

What Are You Interested In? (Vote)

February 17th, 2010

I’ve been covering a lot of topics on this site and I realized that I really should be taking more advantage of polling you, the readers, to find out what you want to read about and discuss.  I embedded a polling widget for you to vote on what you want to see more of on [...]

Update on My Starting With a Virtual Assistant

February 17th, 2010

A few weeks ago I wrote that I was starting off with a virtual assistant.  I’ve received many questions from all of you so I thought I’d give you an update on how things are going.  It’s been around 2 weeks since I have bee working with my new VA (his name is DJ) and [...]