http://www.jmorganmarketing.com/my-presentation-on-social-media-roi/ Social Business Strategy and Enterprise 2.0 Mon, 15 Mar 2010 08:22:52 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.jmorganmarketing.com/my-presentation-on-social-media-roi/comment-page-1/#comment-2782 StevenGroves Thu, 19 Nov 2009 15:21:11 +0000 http://www.jmorganmarketing.com/?p=3240#comment-2782 Not sure I agree with the idea that the ROI number taken out of context is unusable. As you point out in the slide quoting Lord Kelvin when you can "express it in numbers, you can know something about it". Not sure it requires a context to be useful. Not sure I agree with the idea that the ROI number taken out of context is unusable. As you point out in the slide quoting Lord Kelvin when you can “express it in numbers, you can know something about it”. Not sure it requires a context to be useful.

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