I wrote about Involver not too long ago and today they announced the status of one of their campaigns with Serena Software. First, pop quiz. What is the average click through rate for a Facebook marketing campaign? The average click through rate for a Facebook marketing campaign is around .04% … not to great. So picture this, you are a marketer trying to reach your audience on Facebook and you see that the average click through rate is around 0.4% You wish that there were a way you could really improve that click through rate, even if you could double, triple, or quadruple that 0.4% number you would be in better shape. What if you could improve that click through rate 10 fold?
The results from the Serena Software marketing campaign with Involver showed a click through rate of 0.7% that’s over 10X the click through rate that most marketing campaigns receive on Facebook. Now you tell me, would you use the Involver platform?
This is what Serena Software had to say:
“With the recent launch of business mashups and our SaaS delivery capability Serena Software has significantly increased the available market for our products. For this reason, we are constantly on the lookout for new and innovative ways to reach our customer base,” says Michael Parker, Senior Director, Global Marketing, at Serena Software.
According to Rahim Fazal, co-founder and CEO of Involver:
“Involver makes interactive video marketing accessible to companies who may not have long lead times or big budgets.”
Personally, I would say Involver does more. Involver offers the most valuable thing that a company can desire, a relationship with users and customers built on brand interaction. Think about that for a moment. The entire process of marketing is based upon relationships and interactions with users whether it’s through facebook, youtube, or any other channel. The point is you have to be able to build relationships with your users and you have to be able to interact with them.
If you are using Facebook as your marketing platform then the best way to build these relationships and foster interactions, is through Involver.
Check out the Serena Software Facebook campaign for yourself.
Thanks for reading