Is Too Much Choice a Bad Thing?

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July 16th, 2008

Is giving your customers too much choice really a bad thing?  Barry Schwartz a renowned psychologist explores the paradox of choice in this interesting video from the TED conference.  How much choice are you giving your customers?

I would love to hear your feeback/thoughts on the video, what did you think?

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TAGS: barry schwartz, customer choice, paradox of choice, too much choice
This entry was posted on Wednesday, July 16th, 2008 at 5:59 pm and is filed under Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Watching video - One of my best systems is a choice-platform. It uses amazing criteria to weed out what you would likely never choose. Will comment after watching.
  • That was awesome, and very encouraging for my system design work. The platform gives you the opportunity to add a wider scope of choices, but it starts you out with a basic set determined by the essential make up of your consciousness. This guy is way cool, and right. And yes, my system also facilitates redistribution of wealth to the 3rd world. Yay! //d
  • hey daniel, glad you liked it. i thought it was a really great video as well, smart guy that barry :)
  • Are you interested in marketing systems and methods which attack core issues in the makeup of human beings? It seems like you are. I have some things cooking but I am no marketing person and I don't plan to become one. If this is the sort of thing you like, you might want to help.
  • @daniel
    i am interested in all sorts of things, the makeup of human beings is one of them :) shoot me an email with some more info on what you are working on and what sort of help you need.
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