Comments on: Is Enterprise 2.0 a Crock? http://www.jmorganmarketing.com/is-enterprise-2-0-a-crock/ Social Business Strategy and Enterprise 2.0 Thu, 18 Mar 2010 00:32:45 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously http://www.jmorganmarketing.com/is-enterprise-2-0-a-crock/comment-page-1/#comment-2864 Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously Thu, 03 Dec 2009 08:08:37 +0000 http://www.jmorganmarketing.com/?p=3152#comment-2864 [...] Strategy is tied for 6th place along with “ongoing technology management/maintenance” and ranks juts slightly higher than community management and training, why?  The strategy is going to be the backbone of the entire Enterprise 2.0 initiative and while the budgeting breakdown above doesn’t signal priority of spending (otherwise we would be in BIG trouble) it does raise the question of what companies are doing and expecting from a budget that is oftentimes under $60,000?  This is part of the reason why I asked the question, “Is Enterprise 2.0 a Crock?” [...] [...] Strategy is tied for 6th place along with “ongoing technology management/maintenance” and ranks juts slightly higher than community management and training, why?  The strategy is going to be the backbone of the entire Enterprise 2.0 initiative and while the budgeting breakdown above doesn’t signal priority of spending (otherwise we would be in BIG trouble) it does raise the question of what companies are doing and expecting from a budget that is oftentimes under $60,000?  This is part of the reason why I asked the question, “Is Enterprise 2.0 a Crock?” [...]

]]> By: What’s Happening with Enterprise 2.0 Adoption? http://www.jmorganmarketing.com/is-enterprise-2-0-a-crock/comment-page-1/#comment-2814 What’s Happening with Enterprise 2.0 Adoption? Wed, 25 Nov 2009 09:21:53 +0000 http://www.jmorganmarketing.com/?p=3152#comment-2814 [...] and how some of the largest companies in the world are adapting to the change.  I questioned the validity of Enterprise 2.0 a few weeks ago because I didn’t believe that enough companies were committed (in terms of [...] [...] and how some of the largest companies in the world are adapting to the change.  I questioned the validity of Enterprise 2.0 a few weeks ago because I didn’t believe that enough companies were committed (in terms of [...]

]]> By: jacobmorgan http://www.jmorganmarketing.com/is-enterprise-2-0-a-crock/comment-page-1/#comment-2763 jacobmorgan Mon, 09 Nov 2009 18:35:16 +0000 http://www.jmorganmarketing.com/?p=3152#comment-2763 Yep that's a great point. I run into a similar conversation with folks when they say that social media should replace traditional media and that traditional media is dead. Of course, this is not the case. Social and traditional need to work together and e1.0 and 2.0 also need to work together to achieve the same business outcomes.<br><br>thanks for the comment! Yep that's a great point. I run into a similar conversation with folks when they say that social media should replace traditional media and that traditional media is dead. Of course, this is not the case. Social and traditional need to work together and e1.0 and 2.0 also need to work together to achieve the same business outcomes.

thanks for the comment!

]]> By: stevechristensen http://www.jmorganmarketing.com/is-enterprise-2-0-a-crock/comment-page-1/#comment-2762 stevechristensen Mon, 09 Nov 2009 16:25:02 +0000 http://www.jmorganmarketing.com/?p=3152#comment-2762 One essential element that I think is missing from Enterprise 2.0 is the fact that it shouldn't replace Enterprise 1.0. Enterprise 1.0 made that mistake when the evolved out of Enterprise 0.1 systems (custom applications - often homegrown - built to automate the processes of the business). I see two essential rules: 1) Do no harm - to existing business or business sytems. 2) Increase revenue and/or margin or don't do it. E2.0 is comprised of segments: Communication - Operation - Customer. So far the dialogue has been predominantly in Communication (social networking tools attempting to find roots in the Enterprise). While the Communication segment of E2.0 is a critical leg on the three-legged stool, it is only one. Business chaffs at investing in social applications because it seems too much like what their kids are doing all hours of the day and it doesn't deliver any tangible business results. E2.0 does deliver value. The conversation just hasn't gotten around to that yet. One essential element that I think is missing from Enterprise 2.0 is the fact that it shouldn't replace Enterprise 1.0. Enterprise 1.0 made that mistake when the evolved out of Enterprise 0.1 systems (custom applications – often homegrown – built to automate the processes of the business). I see two essential rules: 1) Do no harm – to existing business or business sytems. 2) Increase revenue and/or margin or don't do it. E2.0 is comprised of segments: Communication – Operation – Customer. So far the dialogue has been predominantly in Communication (social networking tools attempting to find roots in the Enterprise). While the Communication segment of E2.0 is a critical leg on the three-legged stool, it is only one. Business chaffs at investing in social applications because it seems too much like what their kids are doing all hours of the day and it doesn't deliver any tangible business results. E2.0 does deliver value. The conversation just hasn't gotten around to that yet.

]]> By: Jacob Morgan http://www.jmorganmarketing.com/is-enterprise-2-0-a-crock/comment-page-1/#comment-2760 Jacob Morgan Mon, 09 Nov 2009 01:40:03 +0000 http://www.jmorganmarketing.com/?p=3152#comment-2760 Thanks for sharing that, I'll take a look. I'm looking forward to covering this topic a lot more in the near future. Thanks for sharing that, I’ll take a look. I’m looking forward to covering this topic a lot more in the near future.

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