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Recently an article was published by abc news about a luxury hotel in London that has a water menu, that’s right, a menu filled with various brands of water from around the world. The most expensive one on the list? $42 a bottle.

This, however isn’t the amazing thing. The amazing thing is that when the management of the hotel was interviewed they said “We wouldn’t do this unless there was a demand for it.” This means that people are actually asking for calcium rich, low sodium, deep sea, filtered water.

Remember when water was free?

One of the most abundant and plentiful resources found on Earth has now become the largest marketed commodity on the planet.

A “water bar” in Chappaqua, N.Y. apparently serves bottled water for $55! The owner says he sells round 80 different types of bottled water.

I suppose this shouldn’t come of as much of a shock, after all we already have Oxygen bars.

I am willing to bet that if we blindfolded a handful of these “water connoisseurs,” that they would never be able to tell the difference between the brands of water.

The brand of water that you drink speaks volumes about who you are. Do you drink a brand that contributes to charity?, do you drink mineral water?, do you drink sparkling water? Does your water have extra oxygen in it?

If you were a brand of water what kind would be? And how much would you charge?

Do you currently have a free product or service that you can begin charging for?

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