Comments on: What’s in store for the Future of Social Media Marketing?

By: Discussed: « Kingsley 2.0

Discussed: « Kingsley 2.0 — Thu, 06 Nov 2008 12:21:13 +0000

[...] Joseph commented on a blog post on Disqus Re: What’s in store for the Future of Social Media Marketing? September 14 at 10:35 pm – Comment – [...]

By: jacobmorgan

jacobmorgan — Mon, 15 Sep 2008 21:19:07 +0000

hey kingsley,

thanks for the response. i suppose you are right, in a world where companies will know everything about you, the way to stand out is through service and relationships.

thanks for reading and commenting, hope all is well!

By: Kingsley 2.0

Kingsley 2.0 — Mon, 15 Sep 2008 03:35:43 +0000

Yes Jacob, companies will still have to work on building a relationship. A relationship always means taking something above the average. The average corporation now does not remember you, asks *you* to tell *them* about your relationship and never shows up for dinner. So any enterprise that does better than that is now revolutionary. This will not do in the future.

In spite of knowing every single thing that you've ever said about them, the Nikes of the world will still have to work hard to create a relationship with *you*. That's what they'll need to do to differentiate themselves from everyone else who knows almost the same things about you.