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	<title>Social Media Globetrotter</title>
	<link>http://www.jmorganmarketing.com</link>
	<description>Social Business Strategy and Enterprise 2.0</description>
	<lastBuildDate>Wed, 17 Mar 2010 22:31:57 +0000</lastBuildDate>
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		<title>Three Things Businesses Need to Focus on for Successful Social CRM</title>
		<description><![CDATA[
I was recently interviewed by the Wall Street Journal and was asked what the three most important things are for small businesses as they pertain to Social CRM (this applies to large businesses as well).  My response focused on listening, acting, and integrating the customer into the business.  Here&#8217;s a brief high level run-down of [...]]]></description>
		<link>http://www.jmorganmarketing.com/three-things-businesses-need-to-focus-on-for-successful-social-crm/</link>
			</item>
	<item>
		<title>Top 10 People to Follow in the Enterprise 2.0 Space and Why (Pt 1)</title>
		<description><![CDATA[There are a lot of great thinkers and practitioners in the Enterprise 2.0 space whom I follow for ideas, information, and advice.  The space as a whole is still fairly new and there really aren&#8217;t THAT many folks involved in Enterprise 2.0 initiatives, especially when you compare that to the number of &#8220;social media experts.&#8221;  [...]]]></description>
		<link>http://www.jmorganmarketing.com/top-10-people-to-follow-in-the-enterprise-2-0-space-and-why/</link>
			</item>
	<item>
		<title>Rapportive Takes a Stab at SCRM with Gmail Integration</title>
		<description><![CDATA[I recently came across a plug-in for Gmail called Rapportive which I think is a great step in the right direction for Social CRM.  In the past, when I send or receive emails from people, I have often wished that there was some sort of automatic way for me to find out where that person [...]]]></description>
		<link>http://www.jmorganmarketing.com/rapportive-takes-a-stab-at-scrm-with-gmail-integration/</link>
			</item>
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		<title>Implementing Enterprise 2.0 at Vistaprint Part Four: The Future and Lessons Learned</title>
		<description><![CDATA[This is the forth and final part in the Vistaprint Enterprise 2.0 series.  Today, we&#8217;re going to wrap things up by discussing the future of Enterprise 2.0 at Vistaprint as well as some of the lessons that Vistaprint has learned thus far.  Just to re-cap, they implemented two key Enterprise 2.0 initiatives: the Brainstorm (ideation) [...]]]></description>
		<link>http://www.jmorganmarketing.com/implementing-enterprise-2-0-at-vistaprint-part-four-future-lessons-learned/</link>
			</item>
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		<title>Implementing Enterpise 2.0 at Vistaprint Part Three: Operational Impact</title>
		<description><![CDATA[This is part three in a series of four posts on how Vistaprint has been implementing Enterprise 2.0 at their organization.  Today we continue the discussion with more information on change management followed by a focus on the ideation work.
There were two key organizational changes that happened as a result of their E2.0 implementation efforts.  [...]]]></description>
		<link>http://www.jmorganmarketing.com/implementing-enterpise-2-0-at-vistaprint-part-three-operational-impact/</link>
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