Comments on: Enterprise Social Media Management http://www.jmorganmarketing.com/enterprise-social-media-management/ Social Business Strategy and Enterprise 2.0 Thu, 18 Mar 2010 00:32:45 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: jacobmorgan http://www.jmorganmarketing.com/enterprise-social-media-management/comment-page-1/#comment-2717 jacobmorgan Mon, 19 Oct 2009 03:47:55 +0000 http://www.jmorganmarketing.com/?p=3075#comment-2717 Hey Dave,<br><br>I think my post may have had a negative tone which was completely not intentional. I removed the company names to avoid any misunderstanding. Phrased properly what I should have said is that folks like you need more support in terms of human and financial capital, this goes beyond how many people you have tweeting. There need to be technology and business issues that are addressed. It's great that you guys are looking to incorporate social tools into everyone's job. I think there will be a need for someone or someones to handle the overall strategy of social media. The ROI component is going to be huge but you will need someone such as yourself to help maximize that ROI via social media. <br><br>Really looking forward to chatting with you Dave and again, sorry if the post had a negative tone. I really just want to call out that folks such as yourself need more help and more support. Hey Dave,

I think my post may have had a negative tone which was completely not intentional. I removed the company names to avoid any misunderstanding. Phrased properly what I should have said is that folks like you need more support in terms of human and financial capital, this goes beyond how many people you have tweeting. There need to be technology and business issues that are addressed. It's great that you guys are looking to incorporate social tools into everyone's job. I think there will be a need for someone or someones to handle the overall strategy of social media. The ROI component is going to be huge but you will need someone such as yourself to help maximize that ROI via social media.

Really looking forward to chatting with you Dave and again, sorry if the post had a negative tone. I really just want to call out that folks such as yourself need more help and more support.

]]> By: David B. Thomas http://www.jmorganmarketing.com/enterprise-social-media-management/comment-page-1/#comment-2716 David B. Thomas Sun, 18 Oct 2009 23:32:44 +0000 http://www.jmorganmarketing.com/?p=3075#comment-2716 Jacob, I thought you understood from our conversation that my role at SAS is to drive the creation of our social media strategy, communicate it internally and put the tools in place for people to use it. To accomplish that I have the active support of our Marketing 2.0 Council, made up of senior people from all across the company, and task forces put in place to achieve specific goals. I may not have a social media team, but I do have dozens of people who share the vision and are helping to implement it.<br><br>In addition, we have hundreds of people actively engaged in social media - blogging, tweeting, creating videos, connecting with customers and prospects in social networks and more. I may be the only person with "social media" in my title, but that's because our ultimate goal is to incorporate social tools and techniques into everyone's job, not have it be a separate function controlled by a separate department. Ideally in the not-too-distant future, there won't be a need for a position like mine. Jacob, I thought you understood from our conversation that my role at SAS is to drive the creation of our social media strategy, communicate it internally and put the tools in place for people to use it. To accomplish that I have the active support of our Marketing 2.0 Council, made up of senior people from all across the company, and task forces put in place to achieve specific goals. I may not have a social media team, but I do have dozens of people who share the vision and are helping to implement it.

In addition, we have hundreds of people actively engaged in social media – blogging, tweeting, creating videos, connecting with customers and prospects in social networks and more. I may be the only person with “social media” in my title, but that's because our ultimate goal is to incorporate social tools and techniques into everyone's job, not have it be a separate function controlled by a separate department. Ideally in the not-too-distant future, there won't be a need for a position like mine.

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