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Category — Value Marketing

Why Go Daddy Doesn’t Get It

Go Daddy logo Technorati is currently tracking around 113 million blogs, that’s 113 million, that’s roughly one out of every three people in the United States (another 73 million in China, reference Blog Herald). With so many blogs floating around in cyberspace many people turn to platforms such as Wordpress to help manage and create blogs. You would think that with Wordpress being one of the most popular blog platforms that hosting companies such as Go Daddy would provide some sort of support to assist in blog set-up.

I created this blog recently and had my domain and hosting registered through Go Daddy. I called them up and told them that I am trying to sync my domain with a Wordpress account. Go Daddy had no idea how to help me, furthermore they stated that I wasn’t the only one who had been calling about Wordpress solutions. So, here I am, a loyal GoDaddy customer, trying to get my Wordpress blog set up, and my hosting company can’t help me.

I spoke to a few friends about setting up Wordpress, once they found out that I was using Go Daddy, they all sighed and said “oh boy.” Apparently Go Daddy has a reputation for being a sub-par hosting provider, and I’m starting to see why.

So my question for Go Daddy is this: If you know that there are millions of people out there writing blogs, (with thousands more appearing every day) and you know that one of the most popular blogging platforms is Wordpress, then why wouldn’t you make some sort of effort to provide EXTRA VALUE to the customer by offering blogging support?

Sure it’s not your job to help me set up my blogging software but guess what, your competitors are starting to offer blogging support which means that when it comes time to create another domain or look for a hosting provider, I’m going to go with the company that provides me with the best VALUE, and Go Daddy, that just ain’t you.

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February 12, 2008   4 Comments

Milk Tea and Marketing

Down the street from my apartment there is a small Indian restaurant called Chutney that is usually packed with people. There are a few other Indian restaurants near by as well, all serving similar food at similar prices. So what makes the restaurant down the street from my apartment so special? Milk Tea

Chutney has a table set up in the back of a the restaurant with 2 large thermoses of free milk tea. None of the other restaurants do. How can milk tea make such a big difference? Simple, extra value. If I want Indian food near my apartment I have several choices, so if I am going to spend the same amount of money and eat the same type of food why not go the restaurant that will give me a little something extra?

Most people believe that something free has little or no value; nothing could be farther from the truth. Chris Anderson has a great post on his blog that explains why it is wrong to assume that free=no value.

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February 4, 2008   1 Comment