Jacob Morgan is the Principal of Chess Media Group, a social business consultancy. Jacob works with clients on developing internal (Enterprise 2.0) and external social business strategies. He is also the co-author of Twittfaced, a social media 101 book for business. If you enjoy traveling be sure to check out Jacob's travel blog.
TwittFaced: Your Toolkit for Understanding and Maximizing Social Media
Twittfaced is a social media 101 book for businesses and individuals. The book looks at various tools and platforms and explains what they are and how they can be used to grow your business. The book also covers strategies and ideas on how to manage a social media presence and how to identify objectives and metrics to achieve results. Chris Brogan, Brian Solis, and Olivier Blanchard are also contributors to the book.