Mozilla Launches Open Badges; Creates an Educational and Skill Currency

March 27th, 2013

Mozilla recently unveiled a project that they have been working on for over a year and a half called Open Badges.  The concept is built around people being able to gain recognition for skills that they earn on the web, anywhere on the web.  Ideally an individual will be able to acquire virtually any skill on any site.  Right now we see the concept of badges being deployed on social media sites such as Foursquare or on enterprise social software applications such as Yammer but Mozilla is looking to take this one step further.

I always use my brother as an example.  He’s turning 21 this year and although he’s going to school for business he was able to build a career for himself as a videographer and photographer for free by watching Youtube videos, joining discussions, and getting access to other relevant resources through social media and the web.  Now, he has no formal training or degree in these areas yet is very good at what he does and has recently amassed the equivalent of a little studio including top-notch cameras, green-screens, and lights.  Open Badges from Mozilla seeks to take these type of skills and assign badges around them to signify a legitimate form of expertise.  They are taking the concept beyond the common of idea of badges as fun or rewarding incentives and putting some structure around it.  The goal is ultimately to have a single place (what Mozilla calls your “Backpack”) where you can display your badges, which again, you can earn from anywhere on the web.

The Providence After School Alliance has already taken this as far as issuing badges to students who complete a semester, these badges are then going to be visible on college transcripts.

The reason this is so relevant today is because we have access to a virtually unlimited database of information and people which means we can learn just about anything and acquire skills in just about anything.  Today however, there is no way for us to recognized for these skills that we acquire.  Think about new college graduates that are going to apply for jobs.  They are judged on a resume which shows what they studied in school even though their arsenal of skills may be much broader.  Open course ware is becoming a recent phenomenon and some of the world’s top educational institutions are making their course material available for free and even offering certificates of completion for some of them.  One of the interesting things about Open Badges is that it not only allows you to showcase your digital badges but also badges you might earn in the real-world.  You have the option to manually upload a “badge” to your “backpack” to showcase your skills.

Open Badges is still very much in the early stages of development but the direction they are going in is quite interesting and you can expect integration with collaborative platforms such as Jive, Yammer, Chatter, and others in the future.  This is very interesting as far as “the future of work” is concerned and impacts several areas:

  • How employers view and hire employees, moving beyond the resume and looking at other skills which may have previously been non-credentialed (yet still very real and applicable)
  • Evolves badges from oftentimes being thought of as more fun and whimsical to having more serious business value
  • Encouraging learning at all ages of anyone and everyone that has a web-connection
  • Challenges the value, necessity, and cost of a traditional educational institution
  • Creates a new type of educational and skill currency
  • Merges personal and professional skills by allowing you to bring in your badges into your existing work environment (or it will in the future)

Here are a few examples taken from the KQED write-up of this announcement.

  • NASA is working on launching badges in robotics and in the STEM fields to be earned through working with NASA content and used to identify candidates for internships and jobs.
  • The Manufacturing Institute is developing a badge to be earned by current workers and students to demonstrate skills necessary to succeed in an advanced manufacturing job or internship.
  • The Intel Society for Science and the Public is developing badges to affirm and evaluate scientific research and tie it to professional and academic skills.
  • Carnegie Mellon is developing badges that will eventually be issued on a curricular path that terminates in certifications recognized by computer science and STEM industries.
  • Badges for Vets is creating a series of badges that will help offer civilian-applicable credentials for professional skills learned through military training.

It’s still very early in development with the first version jut launching a few weeks ago but it has a lot of potential, especially when considering the platform that Mozilla has.  I’m very much looking forward to see where this is going to go in the next few years.

What the Yammer Acquisition of oneDrum Means

April 13th, 2012

If you haven’t heard yet, enterprise social network software company Yammer has made their first acquisition with oneDrum, a vendor that I reviewed towards the end of last year.  If you even been sort of following the enterprise collaboration space you will know that Yammer is growing rapidly and raising more money to keep that growth going.  Now while Yammer has around 800k+ paying customers (and I believe around 4 million total) this still pales in comparison to Sharepoint’s near 40 million PAYING customers, but I think Yammer is hoping to change that.

Up until recently Yammer has been consistently thought of as just an internal micro-blogging platform (and rightfully so since it lacked in a many enterprise features), in fact I have talked with several current and past customers of theirs that have been wanting a bit more in terms of a true enterprise-wide application (they started improving this with Files and Pages that they rolled out last year).  oneDrum is a platform which allows for collaboration to take place directly within Microsoft Applications, a key functionality that Yammer was missing (while onDrum was missing the whole platform and enterprise social network piece).  Jive made a similar acquisition a year ago with OffiSync.  Microsoft Office is still by far the dominant player when it comes to content applications within the enterprise and now Yammer as another way into all of these organizations.  This feature will be rolled out later this year as a simple desktop application that sites on your computer.

Now while the acquisition of oneDrum is important I don’t think that’s the interesting thing here.  The interesting thing is just the fact that an acquisition took place and what that is going to lead to.  After all, Yammer isn’t the only company that is going to offer this type of Office integration.  But I do think this is going to be the beginning of Yammer really moving towards becoming a much more serious contender for enterprise collaboration platforms and acting as a “social layer” for the enterprise.  I wouldn’t be surprised if Yammer started building out their own Outlook and email applications or perhaps acquiring a company like Harmon.ie which already has all of the functionality built in.

One thing that I don’t think we hear much about is the fact that Yammer already has customer extranets deployed.  So many people are looking at Yammer as just a pure micro-blogging platform for the enterprise and meanwhile they are building themselves into an enterprise collaboration monster.  I wouldn’t be too shocked if Yammer took this one step further and eventually went down the road of just full customer communities.  I know they are planning on rolling out live messaging sometime soon and web-conferencing shouldn’t be too far behind that.

Since Yammer is so adamant on being the glue that holds the “social” enterprise together I think it would also be interesting to see them take a widgetized approach where they can embed pieces of Yammer within existing enterprise applications like Quontext does.  I’m going to have more on this in an upcoming post :)

For now congrats to Yammer and to oneDrum for a great acquisition that will benefit both companies.  Looking forward to seeing what else Yammer will have going for 2012.

Update on my Book for McGraw Hill (and an Official Title!)

November 9th, 2011

Six months ago I announced that I was working on a book for McGraw Hill.  The book is the first and only comprehensive strategic guide for executives and decision makers who are looking to deploy emergent collaboration tools and strategies within their organizations.  To date the book has over a dozen guest contributors who all [...]

Who will be Canada’s next VC superstars?

June 6th, 2011

Today’s post is written by my colleague Connie Chan, Principal and Co-Founder of Chess Media Group. Connie, a senior marketer with 15 years of marketing, management and consulting experience, loves to unlock the full potential of combining people, process and technologies to achieve high business performance. I recently attended the Canadian Venture Capital Association’s Annual [...]

Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!

May 31st, 2011

I’m excited to announce that I will be writing a book on enterprise collaboration for McGraw Hill which will be out around July of 2012!  The purpose of the book is to help guide executives and decisions makers who are responsible for these collaborative initiatives within their organizations.  The book is going to be supported [...]

Chess Media Group Acquires Dachis Group!

April 1st, 2011

Today we are very excited to and thrilled to announce the acquisition of Dachis Group, the pioneers behind  the concept of “social business design.”  Dachis has raised approximately $80 million dollars in venture capital funding thus far and have made several acquisitions of their own bringing their employee base to a few hundred around the [...]