Do We Take Social Media and Connectivity for Granted?

February 23rd, 2010

The U.S. Department of State sponsors something called the International Visitor Leadership Program, a program in which young leaders from various parts of the world meet with leaders in the U.S. on a particular topic.  I was among one of the people selected to meet with the young foreign leaders to discuss social media and civil society.  I have some video interviews which I’m going to post in the upcoming days which are quite interesting, but for now I wanted to talk about something else.

The young leaders I spoke with were from Brazil, Peru, Haiti, Bolivia, and Guatemala, many of whom run their own non-profit organizations.  It was the kind of event where I wish folks such as Beth Kanter, Geoff Livingston, and JD Lasica could have been at.  I started talking about social media and how it has been changing the way in which the world communicates and shares information.  A few minutes into the presentation, Violeta from Bolivia raised her hand and said, “many people in my country don’t have a smart phone and don’t have enough money to stay connected to the internet, so what do we do?”

It struck me as a deep statement because here I am, someone that has grown up with a computer, technology, and a smart phone trying to discuss the issue of “we can’t connect to the net.”  It really made me realize how lucky we are to have what we have and to be connected in the way we are.  I’m surrounded by technology and social media so it’s hard for me to think about what I would do if I lived in a country where I had no internet access (or very sparse).  As someone who travels quite extensively, I have definitely been to places such a remote villages in China where people have no phones or internet.  However, there is a big difference between spending a few days in a non-technology driven society and actually living there.  In the U.S. we talk about how social media can be used for customer service, marketing, PR, social good, and connecting with people.  In places such as Haiti and Guatemala, they talk how they can bring internet access, connectivity, and social media to the masses; it’s a very different conversation and one that really made me think.

I know that there have been many U.S. driven efforts to support countries in need. Haiti is a great example.  However, it was very interesting to hear from young leaders that actually live in these countries.  Many of them believe that technology can help them overcome many of the challenges and obstacles that they are currently faced with.  My role during the two hour long discussion (I was only supposed to be there for an hour) with the foreign leaders turned from my leading a discussing to my getting some real world lessons on social media and technology from other parts of the world.

It was definitely an interesting experience and I’m very thankful that the U.S. Department of State chose me to speak to these individuals.  I believe I contributed a good deal of information to the discussion and I definitely learned a lot.  I think we should all remember and not lose sight of the fact that although we may have smart phones and the net at our fingertips, there are many parts of the world that do not have this luxury.  It really helps put things into perspective.  Can you imagine living without constant access to the web and to the phone?  Perhaps not, but these leaders that I spoke to our trying to imagine what it would be like in their countries to have constant access to the web and to their phones.

I wonder what would happen if we switched places for a year.

Key Takeaways from the San Francisco Writer’s Conference

February 15th, 2010

This weekend I had the opportunity to present two sessions at the San Francisco Writer’s Conference; both sessions were focused around how authors can use social media to their advantage.  Out of the 400 people in attendance I think I saw two people pull out their laptops and maybe one person tweet.  The event was completely opposite from the tech events that I am used to, and it was great.  Nobody was taking about Facebook, tech news, or anything else even remotely related to tech or social media in any way.  The attendees were comprised of writers, poets, authors, literary agents, screen writers and anyone else that was somehow interested in or involved with writing.

As someone who is very involved with tech and social business, I tend to forget that a large portion of the rest of the world is still so new to all of this.  Here were my key points for authors to use social media:

  • Develop a home base for yourself and for your content, typically a blog/website.  This is where you create your content and point people to where else you exist online.
  • Use wordpress as your blog/site of choice and make sure that you host it yourself so that you can chose your own domain name and avoid any limitations that you may come across from not hosting the site yourself (such as title tag changes and images).
  • Use other platforms such as Twitter and Facebook as extensions of your home base where you can share content and find relevant people/conversations to interact with.
  • Don’t be scared to give away your content.  I’ve given away over 1,000 pages of content for free on this.  It helps build trust, authority, and your reputation.
  • Work your ass off and make sure to comment and interact with people on other sites, not just your own.  It takes time and persistence to get the job done, don’t give up.
  • Bring your readers into your community.  Scott Sigler offers contests for readers where he actually mentions some of their names in his books.  Bring your reader INTO your book, literally.
  • Focus your website and your time and building yourself as a brand instead of building your book as your brand.  You want people to connect with you, then they can connect with your book.
  • Offer incentives for your followers or readers to connect with you online.  Start conversations, ask questions, and build a community.  You have to interact with your readers.

Overall I had a great time at the conference talking with non-tech folks.  It was a bit refreshing.  Have any other words of wisdom to add for authors looking to get involved with social media?

Enterprise 2.0 and Social Media: Improving Your Processes vs. Changing Them

February 11th, 2010

If I told you I could change and revolutionize the way your company collaborates internally and builds relationships with its customers via new tools and technologies, would you be interested?
What if I told you that I could improve the way your company collaborates internally and builds relationships with its customers through new technologies and tools?
If [...]

Do Companies Have Control Over Their Brands?

January 3rd, 2010

When companies say that they are scared to get involved in social media because they don’t want to lose control of their brand what’s the most common response that we usually end up hearing?  “You’ve never had control of your brand.”  That statement is for lack of a better word bullshit.  If companies never had [...]

Most Popular Posts of 2009

December 26th, 2009

I’ve always been wanting to do a monthly series on the top blog posts so I’m going to make this a regular thing in 2010.  However, I first want to share with all of you my most popular posts for 2009 (based on traffic).  There are also some very popular recent posts that didn’t make [...]

The Importance of Stories

November 23rd, 2009

A few weeks ago I attended the Social Networking World Forum in Santa Clara.  If anything, the event was worth it just to hang out with Tim Moore, Michael Brito, and Ty Downing.  During one of the sessions Chris Chambers from the Tourism Bureau of Queensland was talking about the campaign that they launched called [...]