Pepsi Wants Your Children!

June 16th, 2008

The picture below says it all.  The picture was taken at the Santa Cruz boardwalk.  Talk about trying to market to children, pepsi created an entire ride devoted to shipping!  I wonder what these children are going to be drinking when they grow up

pepsi shipping for children

What do you think about this?

Thanks for reading

If Facebook or Twitter Charged $30/Month Would You Pay?

May 20th, 2008

Would you pay to use social media platforms such as twitter, facebook, linkedin, etc? If so, how much would you be willing to pay? Below I have outlined a few reasons why a subscription based approach would not work for social media platforms. I would love to hear your ideas/thoughts/comments on this hot topic. Do you think social media platforms should charge? What say you?

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My Review of the Groundswell!

April 2nd, 2008

The Groundswell is available on Amazon.com starting April 21st
For those of you in social media eager to get your hands on plenty of real world examples and case studies, “Groundswell” is definitely going to tickle your pallet. I just finished reading the book and must say that it was a fantastic. Charlene and [...]

Superbowl Commercials, a Waste of Money?

February 3rd, 2008

It amazes me how much money is spent on Superbowl commercials each year. 2.5 million dollars for a 30 second spot. These companies are all paying large amounts of money to spam viewers. Sure it’s fun to see Justin Timberlake get thrown around or watch a giant mouse tackle some poor guy [...]

Get that flyer Off My Car!

February 2nd, 2008

Recently a friend of mine went to go place flyers on car windshields in support of a political candidate.
Marketing to people without their permission is one of the worst things you can do. It leaves a sour taste in people’s mouthes. Remember that time you went out to your car and saw a [...]