In the online market space, it is important to know what your competitive landscape looks like. This is especially crucial for SEO. If you are going to target particular phrases and keywords that you want your site to show up for, you need to know who is already showing up for them and how good of a job they are doing. Let’s face it, if you are a new shoe store that only sells Nike shoes, you probably don’t have much of a shot at ranking well for the term “Nike.” That is where keyword research comes in, but that is a topic for another post. Ok, so how do we analyze your competitive landscape?

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Many organizations around the world fear competition. They are scared that another bigger badder organization is going to come along that can offer the same features and benefits but will offer them: quicker, cheaper, with more customization, with better customer service, etc. Competition is actually a good thing, in fact it’s a great thing.

Without competition Apple would have never created their Ipod, Microsoft would have never created Windows, and Google would probably be non-existent. Competition is essential because it leads to one very important thing, innovation.

People are always looking for products with more features and capabilities, products that cost less but can do more, and products that just plain solve their needs/wants better than any other product can. When companies compete, consumers get what they want.

But what do the companies get? Well, when companies compete they set new standards for other companies to either match or to beat. When a company sets a new standard, it gets more recognition and an increase a revenue. Then another company comes along and raises the bar, that company now gets the recognition and the increase in revenue. And so the companies dance, until someone makes a wrong step, then the dance is over.

The reality is competition is everywhere, I know competition is not encouraged in many schools, which to me seems like educators are depriving students of a valuable life skill (and fact). Sure you can tell kids/students that everyone is a winner, well what happens when they get out in the real world and realize that everyone is competing for that same job at that same company?

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