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	<title>Comments on: Building Better Businesses by Tearing Them Down First</title>
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	<description>Social Business Strategy and Enterprise 2.0</description>
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		<title>By: jacobmorgan</title>
		<link>http://www.jmorganmarketing.com/building-better-businesses-by-tearing-them-down-first/comment-page-1/#comment-2732</link>
		<dc:creator>jacobmorgan</dc:creator>
		<pubDate>Sun, 25 Oct 2009 21:55:33 +0000</pubDate>
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		<description>Hi Maria,&lt;br&gt;&lt;br&gt;Thanks so much for your comment.  Of course, you are correct; consultants and agencies alike need to be able to guide their clients to make their organizations truly social.  In order to get this done though you need to have a good understanding of business and how companies operate.  This is one of the reasons why I think consultants (or whoever is working on a client project) need to have a business background.  David does have an interesting concept behind social business design.  He&#039;s focusing on a very important part of business but it&#039;s still only a part.  &lt;br&gt;&lt;br&gt;Thanks again for stopping by!</description>
		<content:encoded><![CDATA[<p>Hi Maria,</p>
<p>Thanks so much for your comment.  Of course, you are correct; consultants and agencies alike need to be able to guide their clients to make their organizations truly social.  In order to get this done though you need to have a good understanding of business and how companies operate.  This is one of the reasons why I think consultants (or whoever is working on a client project) need to have a business background.  David does have an interesting concept behind social business design.  He&#39;s focusing on a very important part of business but it&#39;s still only a part.  </p>
<p>Thanks again for stopping by!</p>
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		<title>By: Maria Reyes-McDavis</title>
		<link>http://www.jmorganmarketing.com/building-better-businesses-by-tearing-them-down-first/comment-page-1/#comment-2731</link>
		<dc:creator>Maria Reyes-McDavis</dc:creator>
		<pubDate>Sat, 24 Oct 2009 23:00:33 +0000</pubDate>
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		<description>I think this is the most profound, honest statement I&#039;ve read all year -- &quot;I’m willing to bet that if you took 100 of these so called “consultant” folks and asked them to develop a strategy for a client that almost all of them would recommend the same set of tools but with slightly varied degrees of usage.&quot;  I believe you&#039;re right on point in this post.  I agree with you -- a very important aspect is measurement, but I also think consultants have a responsibility to take a business past the tactics of social media to the strategies and philosophies that will now change the entire way you do business.  I love David Armano&#039;s concept of social business design -- because that&#039;s what it really is.  If you can&#039;t get this deep with a business, you&#039;re really just a glorified techie or VA who is in way over your head :-)  Just my two cents :-)</description>
		<content:encoded><![CDATA[<p>I think this is the most profound, honest statement I&#39;ve read all year &#8212; &#8220;I’m willing to bet that if you took 100 of these so called “consultant” folks and asked them to develop a strategy for a client that almost all of them would recommend the same set of tools but with slightly varied degrees of usage.&#8221;  I believe you&#39;re right on point in this post.  I agree with you &#8212; a very important aspect is measurement, but I also think consultants have a responsibility to take a business past the tactics of social media to the strategies and philosophies that will now change the entire way you do business.  I love David Armano&#39;s concept of social business design &#8212; because that&#39;s what it really is.  If you can&#39;t get this deep with a business, you&#39;re really just a glorified techie or VA who is in way over your head <img src='http://www.jmorganmarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />   Just my two cents <img src='http://www.jmorganmarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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