Archive for September, 2012

Mapping Use Cases to Collaboration Platform Requirements

September 26th, 2012

One of the things that organizations really need to consider when evaluating collaborative solutions is their use cases.  Not only that, but also understanding the outcomes of those use cases and how they can map to a desired feature requirement.  This is why we created a framework (inspired by Gil Yehuda) to address this.  It breaks down as follows:

  • Identify the overall business problem you are looking to solve (typically there are several)
  • Narrow down the problem into specific use cases, each problem has several use cases
  • Describe the situation that needs to be present for that use case to be applicable
  • Clarify the desired action
  • State the desired result

Here’s a simple example of how that would map out.

Business problem

Lack of communication among employees causes them to work in silos.

Use case #1

Employee wishes to share a document with co-workers so that they can edit, share, or make changes to it

Situation

Employee has either a complete or partially complete document that she would like to get feedback on and solicit additional ideas for.

Expected action of the platform

An employee uploads a document to the platform and has the ability to tag it for easy retrieval and search.  The platform recommends additional relevant tags which the employee can either accept or reject.  Other employees are able to open the document from the same platform and make any desired edits or comments.  Changes are tracked and versions are saved.  Relevant employees are notified of any changes and anyone can search for that document with keywords or tags.

Desired result

Document can be developed in a collaborative way which reduces duplication of content and reliance on email.  The document is now easily accessible and searchable

This approach is quite comprehensive but it usually yields positive results because it really helps the organization think through and understand their uses cases and what is required while also providing potential vendors a very solid look at what is being asked of them in context.  Are their simpler and less comprehensive ways to approach this?  Absolutely, and in fact you will discover many new use cases over time which you may not have thought of originally.

A quicker approach might be to focus on just three areas: business problem, use cases, and then the expected action.  You can easily compile this in an excel spreadsheet.  This may oftentimes be good enough but one of the common things which helps vendors understand if their solution can meet your needs is getting a glimpse into the situation in which something would need to happen, it provides context.

We have taken both approaches with clients in the past, for the primary use cases or business problems we might take the more comprehensive approach while taking the less comprehensive approach for secondary use cases.  I’m sure there are plenty of other ways you can think of to map your use cases to platform feature requirements.  The important thing here isn’t that you follow this particular framework it’s that you actually sit down and go figure out these use cases and requirements, I don’t care how you do it, but you must do it.

I have been in several client and prospect meetings where someone says, “I wish I would have been more thorough in our approach, now the platform we deployed can’t meet some of our major needs.”

Hopefully this will help you map your use cases to collaboration platform requirements.  If you have other approaches I’d love to hear them.

 

How to get a Free Copy of my Book, The Collaborative Organization!

September 23rd, 2012

On September 27th I’m going to be participating in a webinar (you get a free book for attending) with Brian Dirkling from Box, who is their director of enterprise marketing.  This event is being hosted by Ping Identity which is a leader in cloud security and identity solutions.  The title of the webinar is: “5 Critical Considerations When Adopting a Collaboration Platform” and we will be covering:

  • An overview of the collaboration landscape
  • 5 critical to-do’s to help with employee adoption of collaboration platforms
  • How you can use Box to collaborate securely within your organization

I’m very excited for this webinar as it comes at a time when collaboration is becoming more widely needed and demanded by employees.  A recent statistic showed that 89% of workers inside of mid-size companies are using file-sharing services that their IT organizations know nothing about.  It seems that we worry about the security of collaboration platforms but what about the security risks of using platforms that your IT team doesn’t even know about?  Collaboration platforms will be used within organizations one way or another so leaders might as well support these efforts instead of trying to block them!

If you’re interested in collaboration then it will be worth your time to attend this webinar.  In fact, if you attend Ping Identity will give you a free copy of my new best-selling book, The Collaborative Organization (e-book version), which is the first comprehensive guide to emergent employee collaboration.  The book retails at $35 in stores and was endorsed by leaders such as the former CIO of the USA, CMO of SAP, CEO of Unisys, CMO of Dell, and dozens of others.  The book alone is worth attending!

To attend the webinar and get a free copy of my book click here!

 

 

 

 

Managing Information: Email Vs a Collaboration Platform

September 19th, 2012

At a recent client workshop the topic of information flow came up.  Basically the discussion was around how information is handled via email versus how it is handled via a collaboration platform.  The issue was that if a collaboration platform sends notifications for every action, every activity, and every comment that someone creates then doesn’t [...]

IT as Change Agents NOT Roadblocks

September 17th, 2012

There is a bit of a clash (as has usually been the case) between business managers and IT professionals, especially when it comes to implementing collaboration solutions within the enterprise.  Business managers see a unique opportunity to implement their own cloud solutions for their teams without waiting around for IT to do it for them. [...]

Getting the Attention of Senior Management for Collaboration

September 12th, 2012

There are situations where no matter how hard mid-level management or employees push something, upper management just remains oblivious.  Successful collaboration initiatives have support from senior level management but sometimes management needs a bit of a wake up call.  This happens more often than it should, in fact, I’ve spent the past few days at a [...]

Marketing Your Collaboration Initiative Internally, a Lesson from Yum! Brands

September 7th, 2012

We underestimate the crucial role that marketing plays when it comes to enterprise collaboration initiatives.  I’m not necessarily referring to the marketing department but to how the organization notifies and encourages employees to participate.  When companies release a new product or service they spend a considerable amount of time and resources behind marketing, messaging and branding. [...]