Archive for January, 2010

Is Collaborating, Listening, or Engaging Always a Good Thing?

January 29th, 2010

Before reading on ask yourself this questions, is collaborating, engaging, or listening always a good thing?

Collaboration can take many forms either within a company or between a company and it’s customers and prospects.  However, as Morten Hansen says in his book Collaboration, there is no point in collaborating just for collaboration’s sake.  The whole point of any type of collaboration is always to meet a business need or objective.  This means that if you have departments or individuals collaborating but you aren’t seeing your business objectives met that there is potentially a problem.  The key to collaboration is action and this applies as much to Enterprise 2.0 as it does to external facing social media efforts.

When thinking about “listening” or engaging, again the important thing is not to listen or engage, it’s to gain ACTIONABLE insight (and to empower your customers and your team).  It’s important to make this distinction both when making the case for collaboration (or listening/engaging) and when measuring the results of these efforts.  There is no point in trying to sell a listening tool, engagement strategy, or collaboration initiative unless you can also sell the business objectives that you are going to meet.  Instead of saying “we are going to build a community around brand XYZ,” finish the sentence and say something like, “we are going to build a community around XYZ that is going to help us decrease market research costs which are currently rising,” or, “we are going to implement an internal collaboration platform to help unify our brand, improve productivity, and increase our rate of innovation; all problems that we are currently struggling with.”

There are a few key things to point out here:

  • Don’t sell collaboration (or anything else for that matter), sell the ability to meet a business objective (s)
  • When selling or looking to show results, make sure you have a solid understanding of the problem that you are looking to solve

Without action, collaboration, engaging, listening, and everything your company is looking to do is fruitless.

My Impressions from Visiting Washington DC

January 28th, 2010

Over the past 6 months or so I had the opportunity to visit Washington DC twice.  I really haven’t spent much time on the east coast at all.  Sure I’ve spent a few days in New York but that was hardly enough time to for me to get to experience the city.  After visiting DC twice for a week each time, I feel like I can say I’ve been to and experienced DC.  No, I haven’t seen everything but I’ve seen a fair amount.  I have a few things to say about Washington DC.

The metro system in Washington DC is great and if you don’t mind doing a little bit of walking you can usually get to many places by train.  Of course, you also have the option of taking a cab.  I know several people living in DC and none of them own a car there, if anything you can always grab a zip car to run errands if you need to.

There is a good amount of entertainment in DC.  I like that all the museums are free to go to and there are certainly plenty of them to visit.  If you’re looking to go to a bar or a club DC also has it’s fair share of those as well, the only complaint I have here is that they seem to close a bit earlier than most bars/clubs that I’m used to going to (around 1-2 am).  On my last trip to DC a friend of mine found a little gem called HR-57; a jazz club with great quality music that allows you to bring in your own alcohol.  There’s a cover charge but for the quality of music you are getting (if you like jazz) it’s well worth it.  I also had the opportunity to eat at some pretty good restaurants in DC, but remember, I’m a bit spoiled with food in San Francisco as there is a place to eat on every corner.

(pic of Capitol Hill)

The landscape of DC is relatively flat which is either a good thing or a bad thing depending on who you ask.  San Francisco is riddled with hills so it was quite a change for me to not see any.  You also won’t find any really tall buildings in DC so you don’t get that big city feel.  The good thing though is that there are some great monuments and things to see outside such as the White House, Reflecting Pool, and the Lincoln Memorial.

(pic of Lincoln Memorial)

Both times I have visited DC the weather was chilly.  During my most recent visit the temperature got to below 30 F and there was snow on the ground, not that bad though but again quite a change from San Francisco weather which usually hovers around the 60 F range.  I haven’t been to DC during the summer but I hear it’s very unpleasant due to the heat and high level of humidity.  Imagine going into a sauna in a suit (ok fine, not quite as hot) and that’s probably what it feels like during the summer.

(pic of the Reflecting Pool and the Washington Monument)

The people in DC are pretty friendly and I’ve made a few random friends with folks during my visits.  Most of the people in DC have a government job (shocker right?) so you’re definitely going to see a lot of suits walking around.

Overall I enjoyed my time in DC.  I wouldn’t live there but it’s a great place to visit a few times a year, especially since it so close to cities such as New York.  Have you been to Washington DC, what do you think?  You can see the rest of my pictures from DC on flickr.

A Collection of 50+ Enterprise 2.0 Case Studies and Examples

January 27th, 2010

Updated September 21, 2011 I’ve been chatting with a few folks about E2.0 case studies and found that there are some good sources of information out there but they appear to be spread out all over the place.  I spent some time aggregating sources or individual E2.0 case studies here.  This is as much for [...]

Why Dunbar’s Number is Irrelevant

January 25th, 2010

For those of you not familiar with Dunbar’s number it basically says that the most amount of people that you can maintain stable social relationships with is 150.  According to wikipedia: “Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in [...]

How do You Feel About International and Domestic Travel?

January 23rd, 2010

I live in San Francisco, California which is a really remarkable city that feels like the center of the world sometimes.  I was thinking about some of my traveling and realized that I have seen more over the world overseas than I have domestically.  I’ve been to around 18 countries all over the world but [...]

Lessons Learned from Cubetree; an Enterprise Social Software Company

January 22nd, 2010

I had the opportunity to speak with the CEO of Cubetree last night and one of the things we talked about were some of the lessons Cubetree has learned over the past 2 years of being in business.  I first became acquainted with Cubetree at the Enterprise 2.0 Conference in San Francisco where they won [...]