Archive for December, 2009

Let’s Work Together in 2010!

December 31st, 2009

2010 happy new yearBefore I get into how we can work together let me start off by letting you know where I’m going to be over the next month in the hopes that we might be able to meet in person at one of these locations:

  • In LA until Jan 4th
  • At CES in Vegas from Jan 7-10th
  • In Washington DC from Jan 13-19th
  • In Turkey from around Feb 9-12th

If you want to get together at any of these events/locations to discuss how we might be able to work together then please let me know now.

2010 is going to be an exciting year for everyone (I hope) and I’m certainly hoping to work with many other large brands looking to get involved in the social business space.  I really want to help companies get on the right track with their social business efforts for the new year (and moving forward) while building some really solid relationships with great brands.  I realize that some companies have large budgets to work with while others do not.  However, there are other options for large brands that are not willing to commit to large budgets yet.  Here is a great way to get started; we can spend a few hours (or days) together discussing your goals and focusing on building a foundation or framework for how your organization can get involved.  These day sessions can provide huge bennefits for your organization from both a cost savings and strategic standpoint by:

  • Giving you a solid understanding of what is going on in the social business space so that you can make better informed decisions from an organizational, strategic, and technology standpoint.
  • Helping you understand the costs and benefits of social business.
  • Meeting with department heads to get an idea of where your organization stands in terms of social business readiness.
  • Discussing collaboration strategies and determining if collaboration even makes sense for your company.
  • Recommending potential software vendors that you should be looking at.
  • Providing you with a solid list of action items and next steps to help you get moving in the right direction.
  • Determining if/what aspects of social business make sense for your organization.  Maybe investing that 300k in your social media or intranet strategy just doesn’t make sense.
  • Looking at where the potential quick wins are and identifying where the longer terms wins are.
  • Providing you with a realistic timeline and high level social business roadmap.
  • Discussing case studies and examples that are relevant and actually applicable to your organization.

These sessions can run anywhere from around 5-10K+ which is really a small cost when you think about the benefits mentioned above.  The reality is that there is no good excuse for why brands can’t at least get started with finding out about social business and how it can impact their organization.

If your organization is seriously considering either an external or internal social business strategy then let’s work together to make sure it’s done right.

I wish all of you a very happy, prosperous, and exciting 2010 and look forward to building relationships and working with you!

Why I Love Visiting Turkey

December 29th, 2009

camel in turkeyI was recently asked to speak at a conference in Turkey (in Istanbul) that I’m very excited about.  I’ve been to Turkey before in October of 2008 and absolutely love it.  I had the opportunity to travel quite a bit around Turkey to places such as Istanbul, Pamukkale, Izmir, Cappadocia, Antalya, Bursa, and a few other; but couldn’t near the Georgia border because there was a war going on.  Originally I had no desire to go to Turkey because I didn’t know much about the country, history and geography are not my strong suites for those that are wondering.  My family was planning the trip so and I just agreed to go not knowing what to expect.  After my first few days in Turkey it quickly became one of my favorite countries to visit.

Although I’m not that great at history I love to learn while I travel.  I’m always fascinated by historical sites, stories, cultures, traditions, and people.  I’ve been to Greece and thought nothing to possibly top all of the historical sites that I’ve seen there.  I was very wrong.  Turkey had some of the most amazing historical sites I have seen.  Everything from the library of Alexandria to the tomb of King Midas, all of it was just mind blowing; add a hot air balloon ride through the rose canyon in Cappadocia (one of the best places in the world to ride a hot air balloon) and you’ve really got yourself one heck of a trip.

Having said all that here are my top reasons for why I love Turkey and am so excited to speak there in February:

  • Turkey has a lot of life and a rising technology and social media scene (which is what I’m interested in).  It’s amazing to see so many entrepreneurs in a foreign country working on trying to build something new and innovating.  When you visit Turkey you just feel a huge pulse of life.  Everyone goes out and has a great time
  • The cities and sites in Turkey are also amazing.  I absolutely loved Pammukale where I had the opportunity to soak my feet in the limestone terrace pools that were overlooking a mountain.  I also saw some of the most amazing rock formations and underground cities that I have ever seen.
  • The people in Turkey are very nice and welcome.  Again, Turkey is one of those places that gets a bad rap by the media but when you actually visit the country you find that people are very different.  They love conversations and are very spiritual.  I get the feeling that everyone in Turkey is wise and just eager to impart their wisdom to the world.  Turkey has a very old culture, history, and way of doing things and people really value their culture and tradition; everything from the way they pray to the type of tea they drink.
  • The food in Turkey is also amazing.  I was on a guided tour while visiting Turkey and most of the food we ate on that tour was horrible.  However, once I left the guided tour to explore some of the cities on my own I was greeted with some of the best food I have ever tasted.  The kabobs and meat dishes in Turkey are heaven!

Here are a few pictures from my trip, if you want to see the full album you can check out my pictures of Turkey album on Flickr:

colloseum in turkey

hot air balloon in Cappadocia turkey

lady making bread in turkey

limestone terraces Pamukkale turkey

waterfall in turkey

camel rock in turkey

There are probably a few other things I can point out as well but not without going into details about the various cities.  If you have never been to Turkey I highly recommend that you visit, you will really be amazed at the things you will see and experience.  I can’t wait to go back!

What is Social CRM? An Introduction

December 28th, 2009

UPDATED July 8, 2010 Chess Media Group in collaboration with Mitch Lieberman just recently released The Guide to Understanding Social CRM, a free whitepaper created to help brands and organizations navigate and understand Social CRM. I’m going to be speaking at the New Communications Forum (see sidebar link) in April on Social CRM.  I’m currently [...]

Most Popular Posts of 2009

December 26th, 2009

I’ve always been wanting to do a monthly series on the top blog posts so I’m going to make this a regular thing in 2010.  However, I first want to share with all of you my most popular posts for 2009 (based on traffic).  There are also some very popular recent posts that didn’t make [...]

Happy Holidays!

December 25th, 2009

I just want to take this moment to wish everyone a very happy holidays!  Stay safe and enjoy your time with family, friends, and loved ones.  As for me, I’m flying home to visit family in LA from the 29th-4th and looking forward to spending the New Year with them.  2009 has been tough for [...]

Should ROI Be the Only Driving Factor for Enterprise 2.0?

December 23rd, 2009

This is the fifth and final post of a multi-post series covering the discussion between SOCIALtality founder and 20-year Fidelity-enterprise veteran, Wendy Troupe and myself.  The topics of our discussions were around Social Media, the emerging Enterprise 2.0 movement and the issues facing companies contemplating adoption.  Yesterday we addressed why enterprise 2.0 market predictions vary [...]